- Savvy DentistContent Marketing ManagerJuly 2020 - Today (4 years and 8 months)- Responsible for quality assurance in all outbound company communications.- Content marketing management, including lead magnets, public relations, social media presence, editorial, event promotion, podcast management and direct mail.- Produced and project managed our monthly publication to a database of over 300 clients Australia-wide.- Editorial content creation including biweekly EDM's, blog and social media content, and hardcopy newsletter.- Direct response and promotional content for advertising funnels, lead magnets, and event promotion.
- Kerwin RaeEditorial AssistantJuly 2019 - May 2020 (10 months)Sydney NSW, Australia- Pitching and writing longform articles on parenting, psychology, fitness, business, sales, social media, and marketing.- Influencer outreach and podcast guest outreach.- Responsible for blog strategy including blog promotion, traffic, engagement, and shaping the long-term direction of the blog.- Working with graphic designers to produce assets for the blog, including branded images and infographics to support content.- Producing weekly newsletters for a mailing list of 30,000 recipients- Responsible for PR strategy; including PR list, relationship management with key stakeholders, media outlets, and joint ventures.- Facebook Ad, e-mail marketing, and landing page copy
- Beginning BoutiqueBlog ContributorNovember 2017 - July 2019 (1 year and 8 months)- Using house style and company voice to produce informative, engaging, on brand content.- Writing lifestyle, fashion, beauty and celebrity pieces to engage our target customer.- Style guides, trend reporting, trend forecasting, interactive quizzes, and advertorial writing.- Weekly pieces, optimised for sharing on social media.
Abigail Bodenham and 2 other people have recommended Aisha
I am writing to wholeheartedly recommend Aisha Sini for her exceptional contributions as a
freelance worker, particularly in creating SEO-optimised articles for our Wecasa Mag page.
Aisha's tenure with us was marked by her exemplary technical skills in SEO writing, her
adept use of WordPress for publishing, and her strategic inputting of internal links to
enhance our website's navigation and search engine rankings.
Aisha possesses a profound understanding of SEO principles and demonstrates an ability to
craft content that not only engages the reader but also meets the rigorous standards set by
search engines. Her articles consistently achieved high rankings, driving significant traffic to
our site and increasing our online visibility. Her proficiency in WordPress as a publishing tool
was evident in her efficient handling of content management tasks, from formatting to the
seamless integration of multimedia elements.
Her technical acumen was matched by her strategic insight, particularly in the use of internal
linking to improve our site's structure and user experience. Aisha's thoughtful approach to
link placement has greatly enhanced the accessibility of related content, encouraging longer
visits and fostering a more intuitive user journey through our website.
Aisha's work ethic, combined with her technical skills and knowledge of SEO best practices,
has made a substantial impact on our content strategy. She is a self-motivated individual
who takes initiative and consistently delivers high-quality work within deadlines. Her
contributions have not only elevated the standard of our content but have also played a
pivotal role in advancing our digital marketing objectives.
I have no hesitation in recommending Aisha for any role that requires SEO writing, content
creation, and digital publishing skills. She would be a valuable asset to any team seeking to
enhance their online presence through high-quality, SEO-optimised content.
Yours sincerely,
Abigail Bodenham
SEO Content Manager UK
[email protected]
[email protected]
- Bachelor of Science in JournalismUniversity of Wollongong2019Bachelor's Degree, Bachelor of Journalism, Bachelor of Communications and Media Studies, Marketing and Advertising
- High School DiplomaWagga Wagga High School2014High School