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Alan Tyldesley

Marketing Director & Luxury Brand Strategist
  • Suggested rate
    €604 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Alan's quote.
Location and workplace preferences
Location
London, England, United Kingdom
Can work onsite in your office in
  • and around London (up to 50km)
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Skill set (23)
Check out Alan's expertise
Alan in a few words
I am a marketing and brand strategy consultant with over 15 years experience in luxury goods, fashion and fragrance. I have led large teams and worked across all marketing channels to deliver ambitious and innovative global projects that deliver to commercial and business goals. I love working with people and am using this platform to broaden my experience with brands and businesses of all sizes, doing what I love most.
Experience
  • Spotify
    Retail Category Development Officer
    RETAIL (LARGE RETAILERS)
    December 2022 - Today (2 years)
    Leading strategic commercial initiatives for the retail category at Spotify Advertising, driving ad revenue growth among multinational retail clients including LVMH, Kering, Nike, Adidas, and eBay. Driving industry relevance through thought leadership and strategic guidance, whilst facilitating EMEA wide commercial partnership development in the retail sector.
    retail category advertising revenue Commercial strategy Growth hacking technology sales
  • Lampoo
    Head of Brand & PR
    LUXURY GOODS
    November 2021 - December 2022 (1 year and 1 month)
    London, UK
    Led brand marketing and PR strategies for Lampoo, a luxury resale business built on circularity. Successfully launched the brand in the UK, achieving 300%YoY revenue growth and a 400% increase in social media following. Managed a team of 5 responsible for brand positioning, social media, website, email marketing, influencer engagement, and PRactivities. KeyAchievements: Oversaw the rebranding of Lampoo, elevating its market presence and driving customer engagement. Implemented innovative social media campaigns, resulting in a 40% increase in online conversions. Secured strategic partnerships with influential fashion bloggers and industry publications, enhancing brand visibility.
    Branding PR influencer marketing Content marketing Email marketing social media copy writing art direction creative Video production
  • Harrods
    General Manager, Marcomms
    LUXURY GOODS
    June 2019 - November 2021 (2 years and 5 months)
    London, UK
    Directed global omni-channel marketing and communications strategies for Women's & Men's Fashion,Accessories, Sports &Activewear, and Childrenswear. Aligned marketing initiatives with senior stakeholders, ensuring objectives and commercial targetswere met. Managed brand campaigns across various channels, including ATL, social media, PR, website, online marketing, search, affiliates, and events.
    Marketing strategy communication Talent Management instore experiential Omnichannel revenue budgets relarionships Growth Strategy Change management Innovation
    • Check out Alan's experience
Recommendations
Education
  • Bachelor of Science in Psychology
    University of Warwick
    2005
    Psychology BSc. Hons
  • Maths, Spanish, Psychology
    Truro College
    2001
    Maths, Spanish, Psychology