I currently work as a marketing freelancer and collaborate with leading London agencies as a strategic marketing consultant. My body of work transcends across a multitude of industries, and as a versatile generalist marketer, I bring my rich and diverse skillset to every project, consistently driving exceptional results.
Here are a few examples of projects I have worked on in a freelance capacity:
TRAVIS PERKINS: 2022 - 2023
I've collaborated with this prominent construction industry leader on a range of impactful endeavours. My contributions included crafting their comprehensive social media strategy, orchestrating the launch of new channels, and enhancing their existing ones. Additionally, I played a pivotal role in rejuvenating their brand identity, refining their Tone of Voice, spearheading dynamic marketing campaigns for their mental wellness initiative, and meticulously conceiving, scripting, and directing compelling video campaigns.
ABBOTT MEDICAL: 2022 - 2023
My work with Abbott, a prominent global pharmaceutical company included leading the development of innovative marketing campaigns aimed at amplifying awareness of their baby products. Within this dynamic collaboration, I took charge of guiding the internal development and successful launch of multiple ground-breaking initiatives. Additionally, I refined and re-crafted multiple copy elements on their UK and worldwide websites, ensuring strict adherence to rigorous medical guidelines.
SPACES TO PLACES: 2023
I collaborated closely with the CEO to conceptualize and execute innovative marketing strategies for a diverse portfolio of property clients. My role extended to crafting compelling pitches and providing dedicated account management for key clients. This involved a wide range of responsibilities, from running PPC campaigns and writing social media strategies to analysing Google Analytics data, managing websites and driving successful lead generation initiatives, among other crucial tasks.
UK GOVERNMENT: 2023
I was entrusted with a unique and strictly confidential project, where my primary responsibility involved ideating fresh concepts for a specific program and formulating a comprehensive marketing strategy to ensure its successful launch.