Álvaro Lafuente

Health business consultant with extended tailored expertise that brings together 9 years of holistic clinical experience (as a physiotherapist) and 6 years in a B2C/B2B start-up environment, supporting organizational growth.

To achieve that I move on several fronts simultaneously to ensure successful delivery: i) a strategic approach to target specific markets and tailored differentiation; ii) a strong focus on storytelling and narrative to connect with key consumers and stakeholders; iii) building online awareness, harnessing super-promoters, professional networks and impact statements; iv) develop key partner relationships to grow reach and impact.

I have experience of working with founders and business owners to develop the right KPIs across multiple channels; essential to track and monitor progress (based on your growth strategy), make adjustments and optimizations, spot problems or opportunities, and analyze patterns over time. While my focus is Marketing, Sales and Customer KPIs, I also understanding the importance of Operations and Finance KPIs. Having been involved in growing and scaling ventures, survival and growth depend on alignment across the business, and I value that multi-disciplinary collaboration.