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Amy Lewis

Content designer
  • Suggested rate
    €500 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Amy's quote.
Location and workplace preferences
Location
London, England, United Kingdom
Remote only
Primarily works remotely
Verifications

Freelancer code of conduct signed

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Verified email
Languages
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Skill set (24)
Amy in a few words
14+ years crafting engaging content that converts, compels and puts the user first.

🌟 UX/UI writing
🌟 Content design and strategy
🌟 Brand storytelling
🌟 Journalism and editing

My work has spanned editorial and advertorial copy for high profile digital media titles; in-store POS, multi-channel marketing and onboarding journeys for global retail brands; UX and UI writing for apps and websites, plus content strategy, KPI analysis and project management.
Experience
  • Wunderman Thompson Commerce & Technology
    UX Writer
    E-COMMERCE
    July 2022 - Today (2 years and 7 months)
    London, UK
    - Leading UX writing and content design for a diverse portfolio of e-commerce brands,
    redesign projects and new product launches
    - Close collaboration with cross-functional teams including UX and UI design, CX
    management, data analysis and development, to deliver seamless customer journeys
    - Craft compelling UI copy across all touchpoints, including checkout and payment
    systems, product descriptions, FAQs, error messages, landing page copy and more
    - Develop comprehensive tone of voice guidelines and brand style guides to help
    create and implement a strong, consistent digital presence and brand identity
    - Conduct detailed audits of website content to identify key optimisation opportunities
    - Promote the importance of best-practice content design and strategy across the
    business internally and in a client-facing role
    UX Writing Brand content Tone of voice Microcopy Brand guidelines Luxury sector Content audit Proofreading/Editing FAQs Web writing Digital content
  • Marks and Spencer
    UX, app and digital content lead
    RETAIL (LARGE RETAILERS)
    November 2020 - July 2022 (1 year and 8 months)
    - Leading UX/UI copy across web and app – homepage, landing pages, checkout, error
    messages, tool tutorials, push notifications, app store copy, CTA buttons
    - Develop and safeguard the M&S tone of voice across all digital touchpoints within the
    UK and Republic of Ireland, owning and maintaining the M&S brand style guide
    - Evolve and relaunch a full suite of post-purchase and customer service emails
    - Regularly audit and optimise key customer journeys including checkout and payment,
    FAQs, click and collect plus returns
    - Create optimised end-to-end copy for new product launches including Sparks Pay,
    Scan & Shop, Sparks Plus
    - Collaborate with UX design and research, product owners, developers, operations,
    personalisation and marketing teams to create seamless customer-first journeys
    across the M&S app, M&S.com, M&S Bank and Sparks loyalty scheme
    UX Writing E-commerce Web writing App writing Payment and Checkout Brand content Brand style guide
  • Marks and Spencer
    Digital copywriter
    FASHION & COSMETICS
    August 2018 - November 2020 (2 years and 2 months)
    London, UK
    - Copywriter leading across beauty, homepages and UX for M&S.com and app (UK and ROI).
    - Craft compelling brand storytelling across the M&S homepage, category landing
    pages, CRM emails, social channels and in-store POS on a weekly and seasonal basis
    - Project manage weekly homepage refreshes from brief to go-live, ensuring business
    KPIs are met while delivering a cohesive, customer-first brand experience
    - Liaise and collaborate with stakeholders across the business, including marketing,
    trading, design, operations, development and senior leadership to create timely,
    customer-first brand copy in line with campaign and product launches
    - Oversee the trial of AI-powered copy testing with an external agency to improve
    website conversion and click-through rates
    Brand content E-commerce UX Writing Web writing AI prompting Landing page Copywriting
Recommendations
Education
  • PGDip Magazine Journalism, Journalism
    Cardiff University / Prifysgol Caerdydd
    2009
    PGDip Magazine Journalism, Journalism
  • BA Joint Hons, English and Media Studies
    Swansea University
    2008
    BA Joint Hons, English and Media Studies
  • Total Pro Creative Specialist Certificate, Make-Up Artist/ Specialist
    Academy of Freelance Makeup
    2013
    Total Pro Creative Specialist Certificate, Make-Up Artist/ Specialist