I’m Anna, and I help companies navigate the messy landscape of data and product analytics!

In the past 5+ years, I’ve worked for a number of digital startups and scaleups as one of the first joiners of the data department. This gave me a lot of exposure to a wide range of problems, from defining activation for a B2B SaaS product to choosing the right data infrastructure for a B2C online learning platform.

I have helped product, marketing, and strategy teams to frame their business questions to be answered with data, translated these into clear requirements for engineering teams, and as a result provided the necessary visibility on how the business is doing through clear metrics and data-driven frameworks for decision making.

I am passionate about education and I love to explain complex concepts in an easy-to-understand way. I will avoid throwing meaningless data lingo your way just to make myself look smart. I also stick to a “no BS” approach in my work: my main driver is to set you up for success, not to build you a Tesla when all you need is a bicycle right now. And I definitely like to approach any challenges with a can-do attitude and a nerdy joke.