Skill set (11)
Antonio in a few words
I’m specialised in developing and executing online marketing campaigns that generated both B2B and B2C leads and customer acquisitions, including search engine optimization (SEO), social media marketing, PPC advertising, Email Marketing, content strategies, marketing automation processes, lead nurturing workflows, attribution model building, and tracking of key performance
indicators (KPIs) to ensure the success of each campaign and integration of various marketing tools to ensure seamless lead flow and growth of business pipeline
One of my proudest achievements was developing and implementing a LinkedIn lead generation campaign that increased B2B leads by 70% within six months generating €150K with €30k budget.
Experience
- UnigamerCo-FounderTECHFebruary 2021 - Today (3 years and 12 months)Dublin, Ireland(Side Hustle) Unigamer is an online community where gamers can interact, find and consolidate useful and quality content about the latest and soon to be released games in the form of reviews, information, and updates.
- Momentive.aiSenior Marketing Operations AnalystTECHJune 2022 - February 2023 (8 months)Dublin, Ireland[Terminated due to layoff]• Managed end-to-end campaign execution (including email building, database segmentation, webinar building, QA).• Reported on campaign outcomes such as MQLs generated, sales follow up, pipeline created, and closed won bookings.• Strategic partnering for driving the success for the EMEA Demand Generation team; attended pillar team meetings and strategize with the Marketing Operations team on best practices for campaign execution and driving outcomes.• Established scalable processes and workflows in HubSpot to ensure best practices for campaign execution, lead management, and efficient sales follow up.• Worked with Demand Generation, Paid Marketing and ABM teams on campaign creation, building and implementation of web forms, landing pages, UTM parameters, and ad-hoc campaign reports.▪ Overseen Sales Operations on lead assignment through Salesforce.com and Business Systems on reporting needs.• Explored data to find trends, identify potential data issues, monitor MQL progress, and spot areas of improvement for processes and data quality.• Monitored reports to measure campaign outcomes in partnership with the MOPS team to optimise performance.• Fielded ad hoc requests from Demand Generation, troubleshoot data flow issues, refined Marketing Operations processes, standardised reporting with Sales Operations.
- JobbioDigital Marketing ExecutiveTECHJanuary 2019 - June 2022 (3 years and 5 months)Dublin, Ireland• Built and managed B2B acquisition campaigns across various online channels including LinkedIn, Facebook, Comparison software listing websites (such as Capterra) and native advertising platforms (such as Taboola).• Built and Managed PPC campaigns on Google.• A/B testing across campaigns to improve conversion.• Built landing pages for digital campaigns contributing to strategy and implementing campaigns to drive online conversions.• Worked with in house designers to brief in creative and product recommendation to improve website's UX.• Worked with the sales team to identify the correct message and targeting criteria.• Executed periodical SEO audits on the website to provide the product team with On-page and Off-page recommendations.• Allocated marketing budgets across different platforms in accordance to business needs.• Tracked, Measured and Reported on performance of campaigns through Google Analytics, Salesforce and Excel.• Built B2C campaigns on Facebook and other social media to drive jobs applications.• Assisted other marketing channels, including email and jobs distribution.• During Event periods, worked on Social Media and Taboola conversion campaigns to drive talent ticket purchases.
Recommendations
Education
- Higher Diploma in Science (H.Dip.), Data AnalyticsNational College of Ireland2021Higher Diploma in Science (H.Dip.), Data Analytics
- Master of ScienceDublin Business School2017Master of Science (M.Sc.), Digital Marketing
- B.Sc. (Hons), Business, Management, Marketing, and Related Support ServicesUniversità degli Studi di Messina2013B.Sc. (Hons), Business, Management, Marketing, and Related Support Services