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Antoni Shkraba Creative Director | Generative AI VideoAS

Antoni Shkraba

Creative Director | Generative AI Video
  • Suggested rate
    €250 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Antoni's quote.
Location and workplace preferences
Location
Warsaw, Poland
Remote only
Primarily works remotely
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Skill set
Antoni in a few words
👋🏻 About me
Creative director and AI-driven content strategist with 10+ years of experience in video production, creative direction, advertising, and digital marketing. Expertise spans commercial advertising, branded content, game development, and AI-powered media. By integrating generative AI, storytelling, and performance marketing, I create scalable strategies that enhance engagement, streamline workflows, and optimize production.
I lead multidisciplinary teams of up to 20 professionals, implementing Agile methodologies and optimizing production pipelines for seamless collaboration across creative, technical, and marketing teams. I focus on AI-enhanced video production, post-production automation, and scalable content creation.
With a strong background in UGC and short-form video strategies, I develop high-performance content for TikTok, YouTube Shorts, and Instagram Reels, leveraging AI automation to maximize reach and audience engagement.
👌🏻 Leadership & Operational Impact
- Built and scaled creative teams of up to 20 specialists, including editors, motion designers, and AI artists
- Developed Agile-driven production pipelines, reducing time-to-market by 30% while maintaining high
- Introduced AI-enhanced workflows for automated editing and content generation, cutting manual effort by 40% and increasing efficiency
- Managed large-scale projects for McDonald's, Danone, Meta, Adobe, Microsoft, Google, Yahoo, and Daily Mail, ensuring seamless execution and strong ROI
💎 Core Expertise
- AI-driven content production – scalable, high-impact AI-powered content strategies
- Agile production pipelines – optimizing efficiency, flexibility, and collaboration
- Post-production & motion graphics – expertise in DaVinci Resolve, After Effects, Adobe Premiere, Final Cut, and AI-assisted editing tools
- Short-form video & UGC strategy – developing viral content strategies for TikTok, YouTube Shorts, and Instagram Reels


Experience
  • CANVA
    Photo and Video Production AI & Creative Producer
    July 2021 - March 2025 (3 years and 8 months)
    💎 Key Achievements:
    Led 60+ photo and video productions, optimized with AI, reaching 100M+ monthly viewers.
    Directed Canva’s 2023 "Brand New Era" event, integrating AI-powered storytelling and motion graphics.
    Developed AI-enhanced media libraries, streamlining workflows and scalable content production.
    Created video ads, social media creatives, and branded content, driving high engagement and business alignment.
    📈 Core Responsibilities:
    Managed end-to-end production, overseeing creative direction, talent, set design, and cinematography.
    Led 20+ professionals, including photographers, videographers, motion designers, and editors.
    Directed and produced AI-powered commercial content, enhancing engagement through motion graphics and storytelling.
    Supervised video editing, color grading, and post-production, ensuring brand consistency and quality.
    Developed AI-driven content strategies, improving workflow efficiency and scalability.
    Handled budgeting, logistics, and cross-team collaboration for seamless project execution.
  • Freepik Company
    Content Production & Marketing Department
    November 2020 - October 2024 (3 years and 11 months)
    Warsaw, Poland
    💎 Key Achievements:
    Led 10+ professionals, delivering 200+ photo and video projects for global markets.
    Integrated AI tools into post-production, streamlining workflows and scaling content.
    Developed creative campaigns for e-commerce, lifestyle, and advertising, ensuring market relevance.
    Aligned visual content strategy with marketing goals, optimizing engagement and brand positioning.
    Strengthened collaboration between content production and the marketing department, ensuring a data-driven approach to campaign performance.
    📈 Core Responsibilities:
    Creative Direction & Production
    Managed end-to-end production, from concept to post-production, ensuring brand consistency and audience engagement.
    Produced marketing visuals and branded content for commercial campaigns, stock platforms, and digital marketing initiatives.
    Worked closely with marketing teams to align content with brand messaging, seasonal campaigns, and audience insights.
    AI Integration & Market Positioning
    Applied AI-driven editing, color correction, and metadata optimization for workflow efficiency and content scalability.
    Developed optimized stock libraries, ensuring alignment with market trends and consumer demands.
    Integrated content strategies with performance marketing, supporting brand awareness, conversion goals, and campaign success.
  • Pexels
    Lead of Strategy Content Photo & Video Production
    January 2020 - December 2023 (3 years and 11 months)
    Warsaw, Poland
    💎 Key Achievements:
    Led 20+ professionals, producing 150+ photo and video projects, contributing to 2.7B+ downloads.
    Developed a scalable content strategy, optimizing workflows to enhance engagement and brand positioning.
    Strengthened Pexels' market leadership, curating high-performance stock media for global audiences.
    Applied data-driven insights, refining creative direction through competitor analysis and market trends.
    📈 Core Responsibilities:
    Content Strategy & Production
    Designed and executed a content strategy, aligning production with market needs and platform growth.
    Conducted competitive analysis, optimizing content for maximum reach and engagement.
    Creative Direction & Execution
    Managed end-to-end production, from concept to final delivery.
    Oversaw scouting, talent selection, and set design, ensuring brand consistency.
    Led large production teams, streamlining logistics and workflow efficiency.
    Marketing Integration
    Developed optimized stock media, improving discoverability and platform performance.
    Created consumer-driven content, adapting to market trends for higher retention.
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Education
  • Wyższa Szkoła Turystyki i Języków Obcych w Warszawie
    2024
  • Bachelor's degree, Film and Linguistic Studies
    Belarusian State Academy of Arts
    2018
    Bachelor's degree, Film and Linguistic Studies
  • Professional Coaching Certificate, Coaching and Strategic Communication
    Coaching Up University
    2024
    Professional Coaching Certificate, Coaching and Strategic Communication