Skill set
Apar in a few words
Experienced operator who has spent around 8 yrs building and scaling top consumer startups in India. Looking to 10x my impact by working with the next-wave of innovators who are redefining the consumer behaviour .
Experience
- ZeptoSenior Product Manager,ZeptoAugust 2024 - Today (9 months)Bengaluru, Karnataka, India• Led the growth and user experience for new categories (Electronics, Apparel, GM, and Sports), increasing bill penetration from 6% to 14%.• Executed GTM strategies for Mobile Store, Tablets, and iPhone launch, boosting Electronics category bill penetration from 0.8% to 3% and conversion from 1.8% to 2.7%.• Launched No Cost EMI on the Zepto platform, driving a 22% increase in high ASP item conversions and an 18% rise in ASP for the Electronics category.• Introduced Ratings & Reviews with a 22% user collection rate, leading to a 21% increase in PDP visits, 5% ATC growth, and a 2% boost in overall conversion.• Enhanced reviews with Al-generated summaries, enabling faster user decision-making.• Integrated with Cashify, increasing mobile sales conversion by 52%.• Developing an open API for brands to offer free installation on big appliances sold via Zepto.• Revamped the homepage and store selection layout with multi-tab categories, improving category awareness.• Developed a customer-centric storefront to streamline decision-making and enhance shopping experiences in new categories.• Led a cross-functional team of 24 engineers, 3 product managers, and 2 analysts to drive seamless execution and impactful product development.
- ShareCabsFounderMay 2023 - May 2024 (1 year)Bengaluru, Karnataka, IndiaResponsibilities:• Ride-Hailing Platform for Airport Ride-Sharing.• Launched and scaled a niche ride-hailing service focused on airport ride- sharing in Bangalore.• Built and managed a fleet of 120 verified drivers across the city.• Achieved a monthly run rate of 300+ completed airport rides at operational maturity.• Oversaw end-to-end operations including driver onboarding, customer acquisition, and platform optimisation.
- 2, OLAProduct ManagerNovember 2021 - May 2023 (1 year and 6 months)Bengaluru, Karnataka, IndiaResponsibilities:• Developed and communicated a compelling long-term product vision aligned with company goals.• Led the penetration into international markets, expanding the company's global footprint and market presence.• Identified and created the OLACARS business product from scratch, driving new business opportunities and revenue stream.• Provide leadership in creating a superior user experience, collaborating with design teams to achieve intuitive and visually appealing products.• Align internal stakeholders, including executives, engineering, and sales, around the product vision and strategy. Achievements:• Spearheaded initiatives to improve driver behavior by developing performance management tools and product incentives, resulting in a 50% improvement in ride completion rates.• Developed and executed a go-to-market strategy for a new product line, achieving a 30% market penetration within the first year.
Recommendations
Education
- General Management,IIM Ahmedabad2024General Management
- VC FellowshipMetvy2024
- Bachelor of Science in Computer ScienceJIIT2017Bachelor in Computer Science