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Bahar K Esfahani Lead UX ResearcherBK

Bahar K Esfahani

Lead UX Researcher
  • Suggested rate
    €593 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Bahar's quote.
Location and workplace preferences
Location
London, United Kingdom
Remote only
Primarily works remotely
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Skill set
Industry fields of expertise
Oil and Gas
Education Systems, Research, and Universities
Bahar in a few words
I’m a lead UX Researcher and Product/Service Designer with over a decade of multidisciplinary experience across various industries. Holding a PhD in Product Design, I bring a T-shaped blend of expertise for driving business alignment and user-centred innovation. My skills span the entire product development lifecycle, from early generative research to delivering fit-for-purpose digital solutions with measurable impact. Passionate about bridging the gap between business objectives and customer needs, I strive to create value-driven outcomes.
Experience
  • BP
    UX Research Lead
    March 2024 - Today (1 year and 2 months)
    • Collaborate with stakeholders to enhance UX maturity and create user centric KPIs
    • Provide a strategic direction that represents the user needs while adding business value
    • Monitor user adoption and engagement analytics to create an optimised user experience
    • Lead discovery Design Thinking workshops, usability testing, A/B Testing
    • Lead qualitative and quantitative research studies for the DevOps and SRE portfolio
    • Design and present user journey maps, and align with business needs
    • Utilise service blueprinting to visualize front-end and back-end processes underlying each customer journey
  • Divine Services (R&R)
    Senior UX Consultant
    February 2022 - February 2024 (2 years)
    - Lead and conduct design thinking workshops
    -Service blueprint (As-Is and To-Be), and user journey mapping
    - Conduct surveys, remote interviews and user testing sessions to improve customer experience and accessibility
    - Collaborate with stakeholders to enhance usability, comprehension, and the overall user experience across multiple platforms
    - Design and facilitate usability testing, A/B testing methodologies, wireframing and high-fidelity prototyping tools such as Axure and Invision and heuristic evaluation for digital platforms
    - Document Lean UX research insights for clients regarding the design decisions
  • University of East London
    Programme Director, Assistant professor, Product Design Engineering
    October 2019 - March 2023 (3 years and 5 months)
    • Lead qualitative and quantitative research studies for digital product teams
    • Mentor junior and senior researchers to conduct end-to-end product research
    • Responsible for managing a variety of projects and maintaining stakeholder alignment
    • Conduct discovery and evaluative research activities such as surveys, interviews, usability testing, ethnography and field studies
    • Communicate research findings and influence data driven decisions with senior leadership

    Programme Director, Assistant professor, Product Design Engineering October 2019 – March 2023 University of East London
    • Lead Design Thinking workshops at all stages of agile product development
    • Collaborate with senior management to envision innovative and user-centred solutions
    • Coach and mentor cross-functional teams to establish an effective user-centred design culture
    • Lecture on the Design Thinking process, Human-Computer Interaction, and Human Factors
Recommendations
Education
  • Doctor of Philosophy
    2018
    PhD, Product Design,
  • MSc, Integrated Product Design,
    2012
    MSc, Integrated Product Design,
  • Bachelor of Science
    2011
    BSc (Hons), Product Design,