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Beth Chapman

PR, social media and content marketing
  • Suggested rate
    €250 / day
  • Experience8-15 years
  • Response rate100%
  • Response timeA few days
The project will begin once you accept Beth's quote.
Location and workplace preferences
Location
Cambridge, England, United Kingdom
Remote only
Primarily works remotely
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Skill set (15)
Check out Beth's expertise
Beth in a few words
An experienced PR, social media and digital marketing professional with over 11 years’ experience working for global brands. Enjoys working in an innovative and fast-paced environment, combining creative direction with a performance-focus, to deliver clear strategies and national multi-media campaigns to maximise coverage and return on investment.

Grew Thomas Cook Airlines social media channels from infancy to established high performing marketing channels. (Facebook 500k fans, Twitter 28k followers, Instagram 50k and YouTube).

Defined and implemented the communications and engagement strategy for and external workforce of over 600 mental health clinicians, improving engagement by over 25% and the NPS score by 10 points.

Led and delivered successful multi-media campaigns inc. Manchester Pride, Fly Pink, #workitout with Mr Motivator and several LGBTQ-focused projects.

Grew the Thomas Cook Airlines blog audience over 10x (from 2,000 visits per week to 22,000 visits on average).

Defined new affiliates content strategy and increased booking by 35% YoY.
Experience
  • Ieso Digital Health
    Marketing and communications manager (clinicians)
    June 2021 - Today (3 years and 8 months)
  • Ieso Digital Health
    Affiliate Engagement and Communications Manager
    January 2021 - June 2021 (5 months)
    Responsible for all communications to a network of 700 + CBT and PWP therapists. Managing a therapist operations team of two.
  • IDEAL SHOPPING DIRECT
    Marketing and Communications
    October 2019 - January 2021 (1 year and 3 months)
    Peterborough, UK
    Responsible for driving forward our social media, partnerships, content marketing and paid media strategies across both Create and Craft and Ideal World TV. Working on ways to work effectively with influencers to reach new audiences. Managing a team of 4 - 2x Paid Media Executives, Content Marketing Executive and Social Media Executive
    • Check out Beth's experience
Recommendations
Education
  • BA Advertising and Public Relations, Media Production, Advertising, PR, CSR and Marketing
    University of Lincoln
    2005
    BA Advertising and Public Relations, Media Production, Advertising, PR, CSR and Marketing
  • Advertising and PR, Public Relations and Crisis Management
    University of Lincoln
    2005
    Advertising and PR, Public Relations and Crisis Management
  • A levels, Art, English, Psychology and General Studies
    Spalding High School
    2001
    A levels, Art, English, Psychology and General Studies