- Buddy MediaSenior Performance Account ManagerJanuary 2024 - January 2025 (1 year)London, UK• Developed and managed high-performing paid media campaigns across Google, Meta, and TikTok platforms, achieving ROI-driven outcomes.• Spearheaded campaign optimisation strategies using advanced bid strategies and audience segmentation techniques, delivering exceptional CAC efficiency.• Regularly conducted performance analysis and A/B testing to refine campaign messaging and improve user acquisition funnels.• Presented data-driven insights to stakeholders, effectively communicating campaign strategies and results.• Managed client relationships, leading strategic discussions and aligning campaign goals with business objectives.
- Ethix DigitalSenior Account ExecutiveJuly 2022 - July 2023 (1 year)London, UK• Executed multi-channel acquisition campaigns, including search, social, and display advertising, with a focus on growth and conversion rate optimisation (CRO).• Utilised SEO tools (Google Analytics) to implement ASO strategies, improving search visibility and app store conversions.• Implemented SEO and ASO strategies, leveraging Google Analytics to enhance organic visibility.• Collaborated with creative teams to test and refine ad messaging for improved engagement and conversion.• Built interactive performance dashboards in Looker Studio, delivering actionable insights to clients.
- Orpheus ClothingCo-Founder and Chief Executive OfficerFebruary 2022 - July 2023 (1 year and 5 months)London, UK• Founded a brand with a strong emphasis on social impact, leveraging digital platforms to drive engagement and traffic.• Designed and implemented multi-platform advertising campaigns, achieving measurable ROI through creative testing and optimisation.• Utilised SEO optimisation techniques to increase website traffic and user engagement.
- Bachelor of EconomicsUniversity of Southampton20192:1 in BSc Economics
- Google Ads CertificateGoogle2023