- Financial TimesMarketing ExecutiveSeptember 2021 - April 2023 (1 year and 7 months)London, UKI persuaded people to leave their office for a day and come to our events. I: ◽ Crafted end-to-end marketing plans, to set out everything I did to persuade them to come. ◽ Created customer targets and segments to make sure I persuaded the right people to come. ◽ Wrote persuasive copy targeting the right people online, offline and even on a Times Square billboard! ◽ Analysed everything to make sure my persuasion worked, and kept internal stakeholders happy. ◽ Coordinated with the PR team to make sure the right people (hopefully) said good things about us. ◽ Worked with event sponsors to make sure they got a return on investment partnering with us. ◽ Managed internal teams (design, social media, telesales) to make sure they delivered quality output. ◽ Shared best practice updates and developments with the team to make sure we remained innovative.
- DozensMarketing AssistantAugust 2020 - September 2021 (1 year and 1 month)London, UKWe tried to persuade people to join us and get rewards for good money habits. I helped our amazing Head of Marketing by: ◽ Doing everything needed to reach our goal of boosting revenue and increasing the brand's profile. ◽ Looking into customer personas, analysing competitor websites, social posts, etc. ◽ Writing, building and sending customer emails through mailchimp. ◽ Making changes to the website, and keeping the blog fresh and up to date. ◽ Managing the social media - from the content plan and design brief, to posting and social monitoring. ◽ Leading the campaign to announce the arrival of Apple Pay. ◽ Helping to nurture the community group by responding to messages, starting threads, etc. ◽ Helping to deliver our TV ad - from proofing the script to moral support during stressful times.
- DozensUnPiased Co-Founder & Session LeaderJune 2020 - January 2021 (7 months)London, UKFollowing the tragic death of George Floyd, I co-created a discussion group for everyone to express their emotional response to his death. It quickly became a safe space in which we met up bi-weekly to openly discuss other issues such as: sexuality, gender, religion, and mental health. Our goals were to increase awareness of our own unconscious bias and trying to collectively come up with ways we could manage and reduce them within our recruitment and company culture.
*Our parent company was Project Imagine, which we shortened to PI. So I came up with the name by amalgamating PI and unbiased (I thought it was clever too).
- Bachelor of ScienceThe University of Reading2014Bachelor of Science (BSc), Construction Management