Briana Saulters

• Led cross-functional collaboration between Product, Marketing, Sales, and Operations teams, defining and executing initiatives to streamline workflows and enhance merchant experience across the EEU region. Successfully consolidated multiple systems into one platform, reducing order reception time by 2 days, improving team alignment and operational efficiency for global campaigns.

• Created and maintained comprehensive internal documentation and knowledge base resources, which empowered international teams with self-service troubleshooting solutions. This initiative resulted in a 15% increase in sales team performance, directly supporting the cohesion of global and local marketing strategies and campaign execution.

• Leveraged tools like Make, Tableau, Snowflake, and Salesforce to analyze market trends, track performance data, and provide actionable insights that informed communication strategies and campaign development across regions. Identified inefficiencies in internal processes, driving automation and scalable improvements to support smooth coordination and the delivery of consistent content for international markets.

• Managed customer support for four enterprise accounts, serving around 200 users by providing timely product updates, addressing platform bugs and issues, and ensuring a seamless user experience. Led platform training sessions to empower users and acted as a brand ambassador for Maki People, strengthening client relationships and engagement.

• Designed and implemented a four-tier customer insights dashboard with 10+ KPIs per tier, enabling data-driven decision making that strengthened client engagement by 30% and improved overall customer satisfaction while creating a measurable proof of efficiency.

• Designed and analyzed customer satisfaction surveys, gathering feedback from 20+ industry segments to uncover key messaging opportunities, shape brand storytelling, and inform product positioning strategies, leading to a 15% reduction in churn and stronger customer loyalty.Identified upsell and retention opportunities by tracking customer engagement patterns, leading to more strategic marketing campaigns and increasing revenue retention by 10%.

• Designed and led customized monthly training programs for sales representatives across North America, LATAM, APAC, and EMEA, equipping a salesforce of 3,000+ with the tools to enhance the customer journey, resulting in higher engagement and stronger sales performance.

• Created and managed real-time reporting dashboards in Salesforce and Power BI, delivering bi-weekly performance insights that enabled leadership to identify key market expansion opportunities and optimize sales strategies.

• Developed compelling sales and marketing training content, including interactive e-learning modules, product positioning guides, and customer journey mapping resources, which equipped teams with the tools to better articulate value propositions and drive sales. This resulted in a 30% increase in program adoption and improved performance across customer-facing teams, leading to more effective sales conversations.