- Ikigai DigitalSenior Product DesignerDIGITAL & ITJuly 2024 - January 2025 (6 months)
- Delivering design strategies for a Smart Bank in Egypt, creating user-centered designs tailored to the needs of an emerging market.
- Collaborating with cross-functional teams, including Product Owners and Developers, to define a streamlined workflow, ensuring design initiatives stayed ahead of the development sprint.
- Worked on a robust design system in Figma, establishing a scalable and consistent design language that enhanced efficiency and visual coherence across the product.
- Shell UKSenior Product DesignerENERGY & UTILITIESJune 2023 - July 2024 (1 year and 1 month)London, England, United Kingdom
- Worked within a highly complex subsurface reservoir modelling domain, leading research and design efforts to implement strategies to streamline decision-making and boost operational efficiency for geologists and reservoir engineers.
- Led workshops and design feedback sessions, empowering the team to refine and iterate on ideas and promoting a culture of innovation within the product team.
- Mentored junior designers, promoting a collaborative cross-team environment to drive innovation and improve product deliverables.
- Key learning: Gained a comprehensive understanding of the subsurface reservoir modelling domain, including geologists' and reservoir engineers' unique challenges and requirements.
- Lloyds Banking GroupSenior UX DesignerBANKING & INSURANCEJanuary 2022 - May 2023 (1 year and 4 months)London, England, United Kingdom
- Led the entire design process, from ideation to execution, of a major revamp project for the online banking platform on iOS and Android, impacting 8 million customers.
- Conducted usability testing with diverse user groups and user research, including participants with visual, auditory, and cognitive impairments, to gather feedback and make informed design decisions.
- I gained a deeper understanding of the end-to-end process for mobile design patterns and best practices for iOS and Android platforms, focusing on accessibility.
- Bachelor Communications, Marketing and AdvertisingMethodist University of Piracicaba2008This degree provided me with a strong foundation in communication theory and practices, with a specific focus on advertising and media-related disciplines. Throughout my studies, I gained valuable insights into the dynamics of marketing, branding, and effective message dissemination across various media channels. This educational background has equipped me with a strategic understanding of how to connect with and influence audiences, a skill set that I apply to create compelling narratives and engaging content in my professional efforts.
- The Ultimate Guide to Usability and User ExperienceUdemy (Dr David Travis)2021
- Product DesignExperience Haus2019