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Cenk Akerson

Strategic Management and Marketing Consultant
1 recommendation
  • Suggested rate
    On-demand
  • Experience15+ years
  • Response rate100%
  • Response time12 hours
The project will begin once you accept Cenk's quote.
Location and workplace preferences
Location
Paris, France
Can work onsite in your office in
  • and around Paris (up to 50km)
Verifications

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Verified email
Languages
Check out languages spoken by Cenk
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Skill set
Top skills
brand marketing
Check out Cenk's expertise
Cenk in a few words
I am a highly accomplished management and marketing executive with a proven track record at renowned companies such as L'Oréal Luxe, as well as privately held businesses and start-ups. Throughout my career, I have excelled in 360° general management, overseeing diverse areas such as marketing, commercial operations, strategy, digitalization, and financial planning in both domestic and international markets.

My expertise spans multiple industries, including luxury, travel retail, FMCG, and omni-channel strategies. I possess a deep understanding of emerging technologies and am well-versed in entrepreneurship and strategic management. I am always eager to go beyond the expected scope, continuously learning from experiences and relentlessly pursuing the best possible outcomes.

With extensive experience managing P&L's exceeding 15 million euros, leading office teams of 10 or more, and overseeing commercial teams of over 100 individuals in global settings, I have honed my ability to handle complex responsibilities and deliver exceptional results.

I am currently seeking new growth challenges in general management, specifically within the beauty, FMCG, luxury, and technology sectors. My passion for driving growth, combined with my strong leadership skills and effective problem-solving approach, allows me to inspire and synergize with team members, fostering a collaborative and high-performing work environment.

In summary, I bring a wealth of experience and expertise in management and marketing, coupled with a proven ability to drive profitability and lead teams to success. I am now eager to take on new leadership roles and make a significant impact in the beauty, FMCG, luxury, or tech industries.





Regenerate response
Experience
  • Gamer Arena
    Senior Advisor to the board // CMO
    VIDEO GAMES & ANIMATION
    February 2023 - Today (2 years and 2 months)
    İstanbul, Turkey
    Redefinedcompany vision & road-map. Hands on leadership to re-structure the marketing management team. Strategic marketing road map restated: earned-media vs paid-media. Serving as trusted partner to board of directors.
    •
    Streamedline all marketing efforts to hard set KPIs, and process flow, share of voice in the market place x2
    •
    RedefinedCAC planning, +%10 MAU , without paid media , creative target content out reach strategy.
    •
    Web3.0new products development reshaped whilst creating a new social media teaser company native crypto coin price started to upper trend after period of decline.
    •
    Raised $1.1M private & institutional VCs
    •
    Created monetization model on boarded the Sandbox, Xiomi , Samsung , Mondelez , created partnership with Publicis to grow client base
    •
    MMR was 0 , in 2 months of action currently MRR $15k , expect to hit $25k by July
    Leadership Development web 3.0 Blockchain Game design Marketing Project Management Public relations Strategic planning venture capital Gaming and Animation
  • Gamer Arena
    Senior Advisor, CMO, & Board Member
    February 2023 - February 2025 (2 years)
    İstanbul, Türkiye
    Hands on leadership to re-structure the company & management team. Strategic marketing & commercial revenues models crafted. Serving as trusted partner to board of directors. Internal stake-holder management process flow. 360 Business plan crafted.
    • B2B partners on boarded: Xiaomi, Samsung, Publicis group for newly crafted Gamified Marketing Services
    • Achieved 80% lower CPI than market average for mobile app launch through innovative marketing strategies: viral content, advert video shooting, and influencer campaigns & management
    • Drove Web3.0 growth, wallet holder growth x50, partnerships with Avalabs, Venly, Youtube, socials engagement x25, token price soared x100 , with optimized budget, KOL & listings negotiations.
  • Per Scent
    Interim Brand Director
    February 2022 - November 2022 (9 months)
    Manchester, UK
    Executive Committee Member at one of the UK's largest beauty distributors, reporting to the CEO. Led a 360° restructuring of the Brands Division, implementing new product development, marketing strategies, financial planning, and market analysis. Oversaw sales forecasting, team management, and creative processes to drive growth and efficiency.
    • Renegotiated commercial terms with Superdrug, forming a dynamic partnership & saving £3.5M expenses.
    • Led end-to-end development of celebrity Bugzy Malone's House of Vision brand & product Fortitude in the UK, at launch reached N°2 male fragrance.
    • Re-structured marketing and sales investments, achieving 3x growth vs. market average
    • Implemented new product order forecast & financial reporting, achieved £5M saving on operational costs
    • Optimized business plan, product development, marketing & commercial plans for Barbour Fragrances & Misguided make-up & fragrance
    • Check out Cenk's experience
1 recommendation
TF

Thomas Ferton and 0 other people have recommended Cenk

Thomas FertonTF
Thomas Ferton
L’OREAL
22/05/2023
Working with Cenk Akerson on this disruptive project was a great experience. Cenk was a wonderful partner, always ready to find solution, in an agile mindset. He provided this app for Travelers within a global eco system. L’Oreal was ready to be part of the launch, truly interested in bringing added value to the customers and the retailers. Cenk was the best ambassador for this project with a strategic vision from day one.
Education
  • Bachelor of Science
    BENTLEY UNIVERSITY
    2002
    Bachelor's of Science Economics