Skill set
Charles in a few words
🚀 Full-Stack Performance Marketer | Paid Ads & Growth Strategist
I help businesses scale their customer acquisition and retention with data-driven marketing strategies. With 11+ years of experience in performance marketing, digital strategy, and project management, I specialize in building high-converting acquisition funnels, optimizing paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.), and driving measurable growth for e-commerce and lead generation businesses.
🔹 What I Do:
✅ Paid Advertising & Performance Marketing – Managing and optimizing Google Ads, Meta Ads, LinkedIn Ads, and Shopping campaigns to maximize ROAS.
✅ E-commerce & Lead Generation – Crafting data-backed strategies to boost online sales and generate qualified leads.
✅ Conversion Tracking & Data Analytics – Ensuring proper tracking (Google Analytics 4, GTM) and leveraging insights for continuous improvement.
✅ Growth & Retention Strategy – Helping brands scale through a full-funnel approach, optimizing customer journeys and LTV.
With a results-oriented mindset and a passion for data, I help businesses create, execute, and refine scalable, high-performance marketing campaigns that drive revenue growth.
Let’s discuss how I can help optimize and scale your business! 🚀
Experience
- Hello ChefAcquisition LeadSeptember 2022 - October 2024 (2 years and 2 months)Dubai - United Arab EmiratesHello Chef is a privately owned meal-kit service, delivering chef-curated recipes and pre-portioned, fresh ingredients to thousands of customers across the UAE every week.Job purpose: build, execute and monitor online acquisition and retention strategies to fuel the growth of the company.• Developed and led acquisition strategies that sustained customer base in an increasingly competitive market.• Secured high-impact strategic partnerships (affiliates, influencers, …), resulting in incremental customer acquisition.• Delivered actionable insights and recommendations through in-depth analysis of marketing campaign performance, driving optimizations that boosted CLTV by +5%, average order value by +8% and reduced CAC by -14%.• Forecasted and managed the annual marketing budget, ensuring cost-efficient resource allocation to maximize profitability.• Planned and briefed content for paid media channels, aligning campaigns with brand messaging and contributing to increased brand awareness and engagement.
- AcquisitDigital StrategistOctober 2019 - August 2022 (2 years and 10 months)Dubai - United Arab EmiratesAcquisit is a company providing Data driven growth strategies, for startups and corporatesJob purpose: build, execute and monitor online acquisition and retention strategies for a portfolio of international clients.• Coordinated, Designed and led tailored online marketing strategies for clients• Responsible for clients' advertising campaigns on search engines and social media platforms using data-driven methods and techniques with a focus on new customer acquisition, growing ROI and lead generation• Managed a large portfolio of international clients, within different industries (Services, ecommerce, Education) with a monthly paid media budget up to 600k USD• Developed and deliver pre-sales presentations, actively participating in client pitches to secure new client accounts• Handled day-to-day relationships with clients, advertising partners and colleagues
- CGI Business ConsultingSenior ConsultantNovember 2015 - May 2019 (3 years and 6 months)Paris, FranceFounded in 1976, CGI is a leading end-to-end IT and business consulting services provider.Project Manager at BNP Paribas Personal Finance - ‘WorkSpace2020’ Program • Nov. 2017 – May 2019 (1.5 years)Job purpose: migration to Windows 10 of 8,500+ workstations in France (23,000+ workstations in 21 countries)• Led the migration of 8,500+ workstations in France, part of a global rollout across 23,000+ workstations in 21 countries, ensuring timely execution and adherence to key performance metrics.• Coordinated project planning, reporting directly to senior management, and provided strategic guidance to deployment teams.• Developed reporting tools to monitor project progress, including KPIs, escalation procedures, and issue resolution protocols.• Facilitated international application remediation efforts across 15 countries, ensuring seamless project alignment outside of France.Project Manager at the French Ministry of Defense - ‘Descartes’ Program • Jan. 2016 - Nov. 2017 (2 years)Job purpose: modernization of the French Ministry of Defense existing network infrastructure• Managed the modernization of the Ministry of Defense’s network infrastructure, overseeing detailed project planning, risk mitigation, and quality assurance.• Led cross-functional teams, organized weekly reporting committees, and ensured continuous project progress by coordinating with service providers in deployment, logistics, and support.• Ensured smooth project execution through risk management, addressing prerequisites, and ensuring that all critical actions were followed up in a timely manner.
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Education
- (TSE) EngineerTELECOM SAINT-ETIENNE2012(TSE) Engineer
- Master's Degree (5-year)Universidade Federal do CearaMaster's Degree (5-year)
- Computing and NetworksComputing and Networks