Skill set (18)
David in a few words
I've been working in marketing for over 10 years, creating, growing and managing digital initiatives for two international alcohol brands. From landing page optimisation to email marketing and content management, I have a passion for customer acquisition and retention. I helped Adnams acquire over 50,000 customers in one calendar year and increase their online conversion rate through UI and email marketing automation.
I'm a content marketer who understands the importance of creating content that both consumers and search engines love.
Experience
- AdnamsRetail Sales & Marketing ManagerJune 2021 - April 2023 (1 year and 10 months)
- AdnamsDigital ManagerJune 2018 - June 2021 (3 years)Southwold, England, United Kingdom
- Managing E-commerce performance.
- Focusing on segmentation and automation.
- Managing the email marketing program.
- Commercial partnership building.
- Managing SEO and Paid Search initiatives
- Customer journey and website optimisation.
- Managing Social Media Marketing.
- Managing Affiliate Marketing
- Virgin WinesDigital Marketing ManagerMarch 2015 - June 2018 (3 years and 3 months)Norwich, England, United Kingdom
*Developing & managing the VW content marketing strategy
*Driving traffic through an analytical approach to keyword research and content production.
*Managing our digital marketing channels to maximise acquisition and revenue.
*Managing social media marketing strategy to drive awareness and acquisition.
*Ensuring social media is implemented in the customer journey.
*Developing & managing all social channels.
*Developing our recommend a friend model to drive customer acquisition.
*Developing and harnessing the Virgin Wines community.
*Managing the affiliate marketing network for the Gifts business.
Recommendations
Education
- Bachelor Degree, History (American/European)University of Chester2009Bachelor Degree, History (American/European)