Skill set (25)
Erica in a few words
Erica Mackay is a Co-Founder of The Marketing Detective Agency, and she uses her experience working as a bodyguard to help businesses clearly define a marketing strategy that eliminates the guesswork.
As a marketing extraordinaire who has worked across a diverse range of industries including Insurance, Logistics, InsurTech, Cyber Security and Sustainability, she has experience with both global organisations and local small business covering B2B and B2C. Her philosophy, "Don't think out of the box; think like there is no box", helps businesses drive actionable steps to create a strong brand to weather any storm.
Experience
- The Marketing Detective AgencyOwner, Co-Founder, Marketing DetectiveDecember 2019 - Today (5 years and 2 months)London, UKTake the mystery out of marketing. https://calendly.com/ericamackay/30min We help identify and define the right target client, the right place to find them and the right message to help them decide to choose you. A CLUE review can help you find the holes and benchmark against the rest of the industry to make sure your business is operating at an optimal level.
- The Camelot NetworkHead of MarketingNovember 2022 - Today (2 years and 3 months)London, UK
- The Camelot NetworkDirect Marketing and Brand StrategistOctober 2019 - Today (5 years and 4 months)London, UK
Recommendations
Education
- BCom, MarketingUniversity of South Africa/Universiteit van Suid-Afrika2006BCom, Marketing
- Executive Development Programme, Business, Management, Marketing, and Related Support ServicesWits Business School2005Executive Development Programme, Business, Management, Marketing, and Related Support Services
- BCom, MarketingUniversity of Cape Town1996BCom, Marketing
- MatricConvent of St Agnes1992Matric