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Faye Jordan

Omnichannel Marketing, Product Management,
  • Suggested rate
    €400 / day
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Faye's quote.
Location and workplace preferences
Location
London, England, United Kingdom
Can work onsite in your office in
  • and around London (up to 50km)
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Skill set (9)
Faye in a few words
An accomplished Head of Marketing with almost two decades of experience and a track record of driving major growth and optimal standards of quality, efficiency and profitability via motivational leadership, astute strategic development and robust operational management. Brings proven skills in omnichannel marketing, product management, budget management, P&L management, concept development, creative direction, content creation, marketing research, performance management, training and staff development. A dedicated, adaptable and proactive leader with a creative, analytical and results-driven approach. Renowned for rapidly delivering innovative solutions to complex challenges, managing complex projects from end-to-end and establishing harmonious, enduring and productive relationships with internal and external stakeholders.
Experience
  • SONY MUSIC
    Head of Marketing
    ENTERTAINMENT & LEISURE
    June 2004 - March 2023 (18 years and 10 months)
    London, England, United Kingdom
    Ø Hold comprehensive operational management responsibility for the Marketing function of this major multinational record label.
    Ø This includes responsibility for team leadership (manage a team of three reporting into the MD and COO), strategic planning, management of an annual budget of c. £50m, financial planning & analysis, scheduling, quality assurance, demand forecasting and product management.
    Ø Spearhead the development and execution of omni-channel marketing strategies to promote a broad catalogue of legacy artists, such as Dolly Parton, Celine Dion, Barbara Streisand, Olly Murs, Billy Joel, Steps, Will Young and the Syco Music roster (including One Direction, Leona Lewis, JLS and Labrinth).
    Ø Hold end-to-end management responsibility for a broad variety of marketing campaigns and product release projects. This includes team leadership, concept development, strategic planning, financial management, sales leadership on both digital and physical, artist management, stakeholder management and the leadership of digital teams.
    Ø Consistent track record of delivering projects in adherence with all relevant quality, budget and timeframe requirements.
    Ø Provide creative direction on the production of artworks, television adverts (both animated and live action), music videos and a holistic range of digital assets.
    Ø Coordinate and oversee promotional activities across press, radio and TV, liaising with tour management as appropriate.
    Ø Hold full P&L accountability, driving optimal margins via astute commercial management and rigorous control of manufacturing, distribution, royalties and marketing spend.
    Ø Build and maintain positive and productive relationships with a wide range of key internal and external stakeholders including artists’ management, suppliers and external agencies.
    Ø Provide accurate and holistic reporting to the Managing Director of the Commercial Music Group.
    Ø Perform rigorous market analysis to identify and leverage trends and other opportunities, including developing strategically aligned campaigns.
    Ø Accountable for overseeing licencing agreements with the relevant teams, ensuring full adherence with all relevant legal requirements.
    Ø Established an exceptionally high-performing team via astute recruitment, effective training, targeted coaching & mentoring and robust performance management.

Recommendations
Education
  • BA Music Industry Management
    Buckinghamshire New University
    2005