Skill set (8)
Federica in a few words
Hello!
I'm an experienced freelance illustrator with a background in design and advertising.
I have worked in various industries such as Fintech, charities, Consumer brands, hospitality and more.
I've had the privilege of working on rebrands, nationwide OOH campaigns, app design, packaging and more.
I'm skilled in both vector and freehand digital, and definitely able to deliver animation ready files.
When I'm not illustrating I'm usually busy designing branding assets, such as logos or core elements and social media content for various brands.
Experience
- Freelance illustratorillustrator and Brand designerARTS & CRAFTSDecember 2019 - Today (5 years and 2 months)London, UKwww.federicamartini.workClients and agencies I have worked for so far:- H&K studio for Durex- TFL- Formroom Interior Design - various new sites launch- GTB for Ford- Data Design Studios - various clients And more. Projects included, brand identities, new product launches, illustration for murals, packaging, data reports covers illustration, poster leyouts for product launch, illustration for social media content, illustration for animation for e learning platforms, banners design and so on.
- ScruffyDesigns.co.ukOwnerOctober 2020 - Today (4 years and 4 months)London, UKI have finally launched my own design brand based on my illustrations. Singlehandedly managing every aspect of the business, from the initial idea, to production, marketing, Ecommerce managing, branding and so on.
- KarmaRamaCreativeFebruary 2019 - April 2019 (2 months)London, UK
Recommendations
Education
- Master's Degree, Art direction for AdvertisingSchool of Communication Arts2016Master's Degree, Art direction for Advertising
- Laurea, Arte e mediaAccademia di belle arti Sassari2014Laurea, Arte e media
- Master's degree, Comunicazione graficaartistic high school - Art direction2009Master's degree, Comunicazione grafica