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Florence Allen

social media manager, strategist, content creator
  • Suggested rate
    €400 / day
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Florence's quote.
Location and workplace preferences
Location
London, England, United Kingdom
Can work onsite in your office in
  • and around London (up to 50km)
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Languages
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Categories
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Skill set (15)
Check out Florence's expertise
Florence in a few words
Social media consultant specialising in strategy and management with experience in B2B and B2C social-first content creation, copywriting, and end-to-end cross-platform campaign execution.

Creating detailed social media strategy and management plans that connect brand goals to short, medium, and long-term digital content and diving into the psychology of social media marketing in order to carve out an intentional approach on each platform.

Embracing development and innovative strategy with exceptional interpersonal & communication skills and strong organisational abilities.
Experience
  • Ibeyi
    social media manager & strategist
    ENTERTAINMENT & LEISURE
    February 2023 - Today (1 year and 12 months)
    London, England, United Kingdom
    • social-first content creation catered to platforms
    • develop & deliver strategies & content that see an increase in engagement, brand awareness & conversion rates.
    • focus on short-form video content for TikTok & reels
    • video editing, copywriting, scheduling & publication
    • track platform updates, news, trends, formats, sounds
    • social watching & tracking competitor content
    • community management
    Community management Content marketing Social media TikTok Instagram Marketing Instagram Video Video editing
  • Avison Young
    Social Media Manager
    REAL ESTATE
    February 2022 - February 2023 (1 year)
    London, England, United Kingdom
    • wrote & implemented the UK social media strategy
    • campaign strategy & rollout
    • risk assessment documents tracking platform developments e.g Twitter
    • analytics reports determining strategy & platform retention & expansion, KPIs
    • exceeded all KPI targets throughout the year
    • worked with external PR agencies to manage & enhance media coverage
    • worked with national & global teams on visual assets
    • live event reporting & posting
    • social-first content creation catered to platforms
    • led bespoke social media training
    • copywriting for all social media platforms
    • created best practice guides for corporate & personal accounts
    Communication strategy Social media Instagram Marketing LinkedIn Marketing Content marketing Copywriting Data analysis Marketing Social media training Community management Adobe InDesign Adobe Illustrator
Recommendations
Education
  • History of Art - BA Hons
    University of Leeds
    2016
Certifications
  • Adobe InDesign
    Media training
    2019
  • Adobe Illustrator CC
    Media training
    2020
  • Adobe Premiere CC
    Media training
    2023