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Francesco P. 🇮🇹 🧠 Conversion Rate Optimization (CRO) 🧪 📊 FP

Francesco P.

🇮🇹 🧠 Conversion Rate Optimization (CRO) 🧪 📊
1 recommendation
  • Suggested rate
    €299 / day
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Francesco's quote.
Location and workplace preferences
Location
Hamburg, Germany
Remote only
Primarily works remotely
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Verified email
Languages
Check out languages spoken by Francesco
Categories
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Skill set (11)
Francesco in a few words
Hi there!

I’m Francesco, a professional conversion rate optimizer (CRO).

Over the past few years, I’ve worked with companies and clients in the automotive, fashion, and telecom industries such as Jaguar and Land Rover, Valentino, Ferragamo, and Wind Tre, etc.

Check out my LinkedIn profile and let’s connect!
/francesco-piccirilli/

Here’s how I can help you with your project:

1) PROBLEM IDENTIFICATION - I will deeply analyze your website to identify what’s wrong there that prevents visitors from converting ( I use a variety of tools and techniques to investigate your website such as Heuristical analysis, Data analysis, Heat map analysis, Session recording analysis, Messaging analysis, Review mining, etc)

2) OPPORTUNITIES IDENTIFICATION - I will spot uncovered opportunities that have the potential to dramatically impact your conversions and improve the UX.

3) SOLUTIONS PROPOSITIONS - For each problem and opportunity identified I will suggest one or more solutions (when possible, I will realize a mockup of the suggestion, so it's easier for you to execute the change). I will use a framework that will help you understand the effort and impact of each solution, so you know exactly what you need to tackle first.

The output of this work will be a document (google sheet) with a list of all the changes you need to do to your website.

Let’s schedule a quick 10 minutes introduction call so that we can discuss your project in more detail!

Ciao!
Experience
  • Freelancer
    Conversion Rate Optimization Consultant
    DIGITAL & IT
    December 2022 - Today (2 years and 5 months)
    Helping small and medium (5-6 figures) businesses to convert more website visitors into buyers.
  • Container xChange
    Conversion Rate Optimisation Manager
    TECH
    April 2022 - December 2022 (8 months)
    Hamburg, Germany
    • Developed CRO framework from scratch and drove the roadmap.
    • Owned the website - Created landing pages to increase engagement and push conversions.
    • Optimized website messaging and structure following the data outcome from end-to-end CRO process (research, hypothesis generation, testing, evaluation).
    • Ran multiple A/B test through Google Optimize.
    • Built chatbot flow to reduce operator workloads, improve UX and increase business awareness.
  • Accenture Interactive
    CRO Specialist
    TECH
    March 2021 - April 2022 (1 year and 1 month)
    Milan, Metropolitan City of Milan, Italy
    • Generated hypotheses based on user and business problems to be tested on ab testing tool.
    • Supported the business with insights coming from qualitative and quantitative analysis in order to make data-driven decisions.
    • Ran heuristic analysis on mobile and desktop website with expertise on automotive, telco and fashion industries.
    • Conducted competitor analysis in order to learn what competitors are doing in terms of UX.
    • Performed in-depth post experiment analyses on client websites, delivering reports of insights and recommendations.
1 recommendation
NL

Nadia Lina and 0 other people have recommended Francesco

Nadia LinaNL
Nadia Lina
Container xChange
14/02/2023
Francesco was pursued by our team to work on a freelancing base due to his expertise and success in his numerous high profile projects. Upon starting the collaboration Francesco immediately fit well with the team he worked with (our Head of Marketing, Content Team, Website team, and Product Team).

We worked together on multiple projects that require quick execution and skills to quickly identify optimization points or for new projects in brainstorming phase, Francesco was always ready to provide lists of ideas and project plan.

He was also the one who really built our company´s CRO function from the ground up and take up tools and goals that is still being used today, such as Google Analytics, Hotjar, etc.
He is a quick learner that can adapt and absorb industry knowledge in a short-time and he always always puts the customer perspective at the base of everything he does. His expertise in UX and understanding of customers´ interest really help especially in the journey of website structure and messaging optimization.
Education
  • Economia Aziendale
    Università degli Studi di Firenze
    2017
    Economia Aziendale
  • Bachelor's Degree School of Economics and Management, Business Administration
    Ekonomická univerzita v Bratislave
    2016
    Bachelor's Degree School of Economics and Management, Business Administration
Certifications
  • HTML/CSS/Javascript
    Udemy
    2020
  • Conversion Rate Optimization
    Udemy
    2020
  • Google Analytics 4
    CXL
    2021
  • A/B testing
    Udemy
    2020
  • Google Analytics IQ
    Google
    2020