Gabriel Weil

Taking anatome into its next phase towards becoming a global brand with campaign concepts online and offline, storytelling, co-writing a brand book and a strategy for wholesale and partnerships, tone of-voice, and creative direction.

•Content planning for all channels

•Campaign concepts

•Book copy and design

•Retail experience concepts

With a dual mission to deliver brand awareness and conversion, I am responsible for campaigns from strategy to deployment, with impressions and engagement increases of up to 191% YoY and successful conversion pieces increasing website traffic by 75%.

•Responsible for the content strategy across digital channels – owned and paid

•Creative concepts for campaigns and content

•Storytelling, starting at product level.

•In charge of the brand's tone of voice and copywriting.

With a mission that started in mid-pandemic, I have developed, alongside Reiss' senior management, a piece that reaffirmed the brand stance, established a new brand platform, and consolidated the brand's commitment to creating enduring fashion with a global sensibility and a modern slant. In parallel, I oversaw social, CRM, and web content, connecting with an audience of over 1.2 million followers and customers.

●Management of content team – direct turnover of £2M.

●Creative concepts for online and offline campaigns.

●Product narratives, naming, storytelling, and descriptions.

●Sign-off and briefing of all customer-facing copy.