Skill set (9)
Garima in a few words
I am a Digital Marketer, actively looking for a job in Dubai in a Digital Media role.
With 1.5 years of work experience and a strong passion for the principles of digital marketing, I am confident in my ability to contribute to your team and help achieve campaign success.
In my previous role as a Media Analyst at Publicis Sapient, I was responsible for smooth implementation, ad-trafficking, and end-to-end campaign management of online advertising campaigns on Google Marketing Platforms, including CM360 and DV360.
. Provided insightful reports to clients, highlighting key insights and recommendations for future campaigns. By ensuring appropriate tracking, I accurately measure campaign performance and assist in achieving campaign objectives.
. Additionally, I have expertise in creating ad-serving placements in PRISMA and reconciling ad-serving, ad verification, and media costs.
. I am also proficient in using IAS/DV tags to block ad serving in specific audiences or locations, when necessary.
. Furthermore, I collaborated with the partnerships team to coordinate the trafficking of content campaigns with publishers/Adservers, make optimization recommendations, and provide post-campaign insights.
I am excited about the opportunity to contribute my skills and experience to your organization. My strong analytical abilities, attention to detail, and dedication to achieving campaign goals make me a suitable candidate.
I am confident that my expertise in digital marketing principles and campaign management, combined with my strong work ethic, will enable me to excel.
Experience
- Publicis SapientMedia Analyst L1June 2021 - December 2022 (1 year and 6 months)Gurugram, Haryana, India•Smooth implementation, Ad-trafficking (Campaign Setup, Ad Creation, Creative QA, and Floodlight Setup) and Ad-management of all online advertising campaigns on Campaign Manager 360 Ad Server i.e. CM360/ DCM.•Set up reports in CM360 for the clients.•Ensure appropriate tracking is in place for all campaigns in order to accurately measure and help achieve campaign objectives.•Review various types of creative, third party pixels or any related campaign issue•Create Ad serving placements in media finance system PRISMA for digital partnerships.•Reconcile Ad serving, Ad verification and media costs at PRISMA in case of under delivery/discrepancies across digital partnerships.•Wrapping of tags with IAS to block ad serving in specific audiences/locations if required.•Support Partnerships team to co-ordinate the trafficking of content campaigns with publishers/adservers, make optimisation recommendations and provide post campaign insights.
- Total Solutions GroupQuality Assurance AnalystMay 2017 - October 2019 (2 years and 5 months)New Delhi, Delhi, India•Review reports submitted by field representatives.•Approve receipts or other assignment validation documents.•Ensure receipts or other assignment validation documents.•Maintaining constant interaction with the Operations team to streamline processes for enhanced productivity.•Making the reports error free in terms of grammar, orientation and content.•Dealing with clients: Airtel, Unlimited, Reliance Footprints, Renault, Kama Ayurveda, Carat lane, INOX, Payless, US. Polo, Renault, Walmart, Easy Buy, House of Candy.•Manage heavy numbers of reports while working under standard TATs especially during month end and month start.•Immense ability to work independently as well as with team in a multi pace environment.•Giving constant feedback to the team members for their reports quality and ensuring better output.•Training new incumbents on the set procedures and processes.
- Sourcekey MediaBusiness Development ExecutiveOctober 2016 - March 2017 (5 months)Ghaziabad, Uttar Pradesh, India•New client Acquisition for Google Ad Words Campaign and e-commerce solutions•Maintaining daily sales report in CRM•Managing Key Accounts•Building and Retaining Client relationships through continuous follow-up•Monthly training in Google Corporate Office with Google Professionals
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