May 2022 - Today (2 years and 9 months)
Reading, UK
• Developing and executing marketing strategies and plans to promote a Talent Solutions.
• Conducting market research
• Identifying target audiences and crafting messaging that resonates with them.
• Creating and managing marketing campaigns across a variety of channels, such as social media, email, and paid advertising.
• Analysing marketing metrics and KPIs to evaluate the effectiveness of campaigns and make data-driven decisions.
• Collaborating with other teams, such as sales to ensure marketing efforts align with overall business objectives.
• Staying up to date with industry trends and best practices, and continuously learning and improving marketing skills.
• Collaborating with clients to develop their marketing presence, which entails producing a campaign video, brochure, social media posts, and a microsite.
• Undertaking and executing the production of the company website, encompassing the creation of content, copy, and design.
• Establishing brand guidelines throughout the entire business.