- Health Care IndustryProduct Development and Market Positioning Strategy in the Orthopedic Devices SectorPHARMACEUTICALS INDUSTRYJanuary 2023 - April 2023 (4 months)Lisbon, PortugalProblem:An emerging company in the orthopedic medical devices sector required strategic guidance for their product development, implementation, and market positioning. The challenge was to ensure that their product offerings were well-aligned with market demand and the company's strategic objectives.Action:I assumed the role of a strategic consultant and spearheaded comprehensive market analyses. My focus was on identifying trends and needs within the orthopedic device sector, which were then used to guide product selection and development. I also devised a market approach strategy to better position the company's offerings.Result:The result of this project empowered the client to successfully develop and implement products that catered to the specific needs of the market while aligning with their company's objectives. The strategies I implemented facilitated the successful market entry of their products and establish the Company as a reputable player in the orthopedic devices sector.
- Health Care IndustryTailored Commercial and Market Strategy for New Products Launch in Ophthalmology and PulmonologyPHARMACEUTICALS INDUSTRYJune 2022 - December 2022 (7 months)Lisbon, PortugalThis Medical Device Company was preparing to introduce new products to the market in the ophthalmology and pulmonology sectors. The challenge was to penetrate a competitive market landscape, requiring an effective, tailored commercial and market strategy to enhance product visibility and ensure successful adoption.Action:As a consultant, I embarked on a thorough market analysis to understand the unique dynamics of the ophthalmology and pulmonology sectors. This allowed me to identify potential sales channels and target demographics. I then formulated a robust commercial strategy, aligning product positioning with identified market trends and opportunities.Result:The strategic approach developed significantly bolstered product visibility within the ophthalmology and pulmonology sectors. This precise and tailored market strategy led to successful product adoption, strengthening the clients' footprint in these fields and driving the company's overall growth.
- Health Care IndustryDevelopment and Implementation of AI-Assisted App for Patient Triage Automation in HealthcareMEDICALSeptember 2021 - April 2022 (7 months)Lisbon, PortugalProblem:The project's goal was to automate patient triage in hospitals and clinics, improving efficiency and accuracy in patient care. The challenge was to develop an AI-assisted application for this purpose but the team needed strategic guidance to ensure its successful development and implementation.Action:I stepped in to provide strategic consultancy. I leveraged my extensive medical and AI knowledge to guide the development process, ensuring the application was not only technologically sound but also clinically applicableResult:The AI-integrated solution developed, innovated patient care by automating the triage process. This technology significantly improved efficiency and accuracy, ultimately enhancing patient outcomes. This project underscored the value of combining medical expertise with AI technology, showcasing the potential for innovative solutions in healthcare.Action:I was at the forefront of this ambitious initiative. I spearheaded the strategic development, design, and market implementation of innovative AI and machine learning software. This entailed extensive research, technological alignment, and market identification efforts to ensure the software's successful launch and integration into the educational sector.Result:The AI and machine learning software that was developed has significantly transformed the future perspective of the educational landscape. The solution is personalized educational content, adapting to individual learning styles and making learning more engaging and effective. This successful implementation of an innovative educational solution has positioned this startup as a rising stakeholder in the edtech industry.