Skill set
Greice in a few words
Versatile executive with a background in consulting (BCG), entrepreneurship, and senior leadership at fast-scaling startups, including two global unicorns. I specialize in leading large teams (up to 100 HC) and delivering measurable impact on P&L and unit economics through turnarounds, scalable growth engines, and operational excellence.
Key results:
- Turnaround & Exit: As CEO of Natue, led Brazil’s top wellness e-commerce to break-even and a successful acquisition by Mundo Verde.
- Sales Efficiency: At OYO, reduced CAC by 8x for 40% of new B2B partnerships through org redesign and analytics.
- Scaling & Culture: At Wildlife Studios, restructured a 100-person team across 6 departments, boosting creative output by 80% while improving engagement and scalability.
My leadership approach blends pragmatism, data/ performance driven culture, autonomy, transparency, alignment and trust. I excel at identifying transformation levers, executing change, leveraging innovation for efficiency, and delivering measurable results while strengthening team morale.
Experience
- WorldwideSabbaticalJanuary 2023 - Today (2 years and 5 months)Travelled around the world exploring new passions, culture, self knowledge and developing and building memories.
- Wildlife StudiosUser Acquisition DirectorVIDEO GAMES & ANIMATIONJune 2020 - November 2022 (2 years and 5 months)São Paulo, State of São Paulo, BrazilWildlife Studios is a leading mobile gaming company with 2B+ downloads, backed by Benchmark Capital.• Led the Creatives Studio (100 HC), a multidisciplinary team of artists, engineers, PMs, and analysts. We optimized UA campaigns with high-performing creative ads (playable & 3D videos). Our work combined innovation, scientific methodology, and creativity.• Increased predictability and scalability by implementing a strong data and performance-driven culture. This enabled better planning, faster course correction, and increased creative production efficiency by ~80%.• Drove a major cultural transformation by: (i) closing a significant leadership gap; (ii) aligning a previously siloed group into common strategic goals, and (iii) restructuring the org chart to enhance innovation, accountability, and collaboration.• Developed Creation framework to better balance efforts between exploring new concepts and exploiting successful ones, leading us to achieve IPM targets at the game´s launch with 20% fewer creatives• Created top-performing ad creatives, with two playables ranked among the world's top 10 in Q1 2022 (Udonis), due to technological advantage (proprietary engine).
- OYO Hotels & HomesBusiness Development Excellence DirectorHOSPITALITYSeptember 2019 - June 2020 (9 months)São Paulo, State of São Paulo, BrazilOYO was a fast-growing global hospitality startup valued at 10 $B billion and backed by Softbank and Sequoia.• Increased B2B sales productivity and cut acquisition costs (CAC) by 8X for 40% of new partnerships, enabling scalable growth.• Scaled Lead Generation, Inside Sales, and Analytics teams (from 5 to 60 HC) and led the structuring of data, processes, and systems at the early stages of the sales funnel.• Enable sales leadership to track and optimize the performance of 1000+ salespeople through dashboards and insights.
Recommendations
Education
- Business AdministrationUniversidade de São Paulo (USP)2012| Business Administration
- Business Administration and International RelationsBENTLEY UNIVERSITY2010| Business Administration and International Relations