Imrul Hasnat

(Singapore's leading B2B omnichannel AI patient engagement platform) Dec 2021- Present

•Created a new revenue stream by implementing the first AI-generated virtual video assistant for hospitals.

•Drove the product vision to become the #1 omnichannel patient orchestrator in Singapore by taking initiatives like video VA, Out of the box (OOB) flow, end-to-end patient booking system.

•Reduced time to value (TTV) from months to a few hours by implementing Out of the Box (OOB) feature, visual flow builder & custom onboarding screen.

•Made patient authentication & form fill process easy by integrating with Singpass.

•Created an AI recommendation tool "Trending topics" that helped clients detect the most popular conversation topics & create content around them.

•Created KeyReply product development framework that aligned clients, stakeholders & cross functional teams with product initiatives.

•Implemented Meta's newly released interactive messages for WhatsApp BSP.

•Created KeyReply patient persona profile & end-to-end patient journey map.

•Improved the menu navigation experience in the webchat by implementing Sticky Menu feature.

•Aligned the dispersed & chaotic backlog into a new unified backlog that improved the visibility, aligned cross-functional teams & improved the backlog management process.

•Conducted Scrum & Agile training & created strategy & timeline for proper Scrum adoption.

•Created KR Design System in Figma that helped create mockup faster & brought consistency in UI design.

•Improved specs communication with engineers with high fidelity prototypes & well-written PRDs.

•Conducted customer interviews to understand their pain points, problem space & get feedback on the different proposed solutions.

(A marketplace of industrial machinery trainers) Nov 2021- Dec 2021

•Identified the key problem & a list of features to build in the MVP.

•Developed post MVP product roadmap.

•Created a feature list for the items on the post MVP roadmap.

•Prepared strategy on how to approach the roadmap.

•Created a user journey flowchart for the trainer and the client.

(One of the top five Saudi HR Tech startups) May 2019- Oct 2021

•Managed concept-to-launch of Taqn campaign that generated 17 leads & 575 users in 50 days.

•Managed stakeholders & cross-functional teams comprising developers, UX designers, graphic designers, sales reps & interns across 03 different continents.

•Led the launch of new product 'Silicon Valley Tech Training' & led the development of its website.

•Defined & owned a prioritized Product Roadmap for the Upskillable training website. Increased registration rate by almost 25% by adding four sub-pages with more info.

•Pioneered data-informed decisions by integrating analytics tools Google Analytics, Mixpanel, Google Search Console, Zoho Analytics, & Google Tag Manager.

•With customer surveys & interviews, identified gaps in the registration process & revamped it to reduce the drop-off rate by 30%.

•Led the initiative to choose & implement Zoho ERP which saved 60% tool cost per month.

•Worked with the sales team to create sales pipeline, email automation & lead qualification process that helped sales teams manage leads effectively.

•Prepared marketing strategy for Upskillable Silicon Valley Training which generated 32 applicants in 20 days.