James Saulsky

Launched iZotope’s first subscription products, and scaled to +20K users. Optimized acquisition, engagement, and retention marketing strategies and tactics. Lead all aspects of marketing campaign strategy, production, measurement, and optimization. Implemented new processes to cut production time by 50%. Served as product owner for a team of 9 marketers.

Worked with The 0-mission to develop a sustainable and scalable go-to-market strategy and expand their b2b-focused renewable energy offering to more clients in the Nordics and beyond.

Accounts: Bank of America, Merrill, Bank of America Private Bank

Hill Holliday is one of the world's leading advertising agencies with a 50+ year history of delivering impactful marketing strategies and campaigns.

While at Hill Holliday, I worked on the launch of Merrill Guided Investing: Bank of America's first robo-advisor offering. Partnered with product owners, agency partners, and the BofA brand team to launch an integrated campaign across programmatic TV, digital, print, and direct mail. Exceeded projections for new account opens.

Additionally, I led research on the fintech and artificial intelligence competitive landscape and presented those findings to c-suite executives at Bank of America to inform their product and marketing roadmaps.