Skill set (40)
Jayne-Marie in a few words
Need Marketing Expertise on Demand? I'm Your Go-To Marketing Maestro.
With 20+ years of hands-on marketing experience, I'm a seasoned leader who thrives on bringing big-picture visions to life through strategic and tactical execution. I'm your go-to fractional CMO for project-based engagements, offering a unique blend of strategic insight, creative flair, and data-driven pragmatism.
What I Deliver:
Go-To-Market Strategy Development: From market analysis and competitive positioning to crafting compelling value propositions and messaging frameworks, I'll ensure your launch hits the ground running.
Demand Generation & Lead Nurturing: I'll design and implement targeted campaigns across multiple channels to generate high-quality leads and guide them through the sales funnel.
Brand Building & Storytelling: I'll develop compelling brand narratives that resonate with your audience, differentiate you from competitors, and build lasting loyalty.
Data-Driven Optimization: I'll leverage data analytics to continuously measure and improve campaign performance, ensuring maximum ROI for your marketing investment.
Why Choose Me?
Proven track record: I have a history of delivering successful projects across diverse industries, from data and tech to research, healthcare, and education.
Flexible engagement models: I can adapt to your specific needs, whether it's a short-term project or an ongoing retainer arrangement.
Customer-centric approach: I prioritize understanding your customers and aligning marketing efforts with their needs and preferences.
Cross-functional collaboration: I work seamlessly with sales, product, and other teams to ensure a cohesive and impactful marketing strategy.
Let's Connect:
If you're looking for a fractional CMO who can help you achieve your marketing goals on a project basis, I'm eager to discuss how my expertise can benefit your business. Let's chat!
Experience
- The Marketing CentreFractional Marketing Director/ CMOCONSULTING & AUDITSJune 2023 - Today (1 year and 8 months)At The Marketing Centre, our team champions first-class marketing services tailored for companies seeking the expertise of a Marketing Director on a part-time basis. With a strategic focus on new business development and marketing communications, we enable organizations to scale without the commitment of a full-time position.My role as a Portfolio Marketing Director involves guiding businesses through transformational marketing strategies and fostering growth. Leveraging my Chartered Marketer status, I support the founder at Quollify as a trusted advisor, enhancing marketing and business strategies to secure essential funding and investment.Currently, I support two businesses two days a week. The businesses are diverse, ranging from a financial SaaS solution to an automotive product sold directly to consumers.
- MarketerHireFreelance MarketerJuly 2022 - Today (2 years and 8 months)1809 E 11th St, Tulsa, OK 74104, USAFreelance Marketing projects - proven areas of expertise include Strategy- Business, Brand & Marketing, Marketing Management B2B/B2C/B2G, Product Portfolio Planning & Development, Transformation for Marketing/ Product Portfolio, GTM, M&A & Deregulation, Programme Management & Programmatic Marketing and pricing strategy, and Modelling Business Process Change Customer Experience Management Digital Converged Global Launches Business Development into pipeline
- Englefield Green Village Community CentreMember Board Of TrusteesDecember 2020 - Today (4 years and 3 months)Englefield Green, UK
2 recommendations
TB
JM
Tj Bambrough and 1 other person have recommended Jayne-Marie
11/01/2023
Jayne has worked with the IVF Babble team since its conception and launch in 2016. During this time, she has been a tremendous ambassador for the brand and advised Sara and I as founders over the last six years, especially in marketing and business strategy.
Jayne is always open to ideas and is fantastic at helping to shape these into something tangible. More recently, helping us shift from a consumer offering into a business offering by not only shaping the strategy but helping us better understand the competitor’s offerings and how we can position ourselves for success; she’s been instrumental in helping us decide on the parent brand, Babble Health. Jayne is currently helping us with the launch and migration plans and delivering the marketing plans and several assets to enable us to activate them.
She is always open and honest, and her advice has set us up for success. Moreover, Jayne has become a good friend and confidant, so crucial as an owner of my own business, it can be lonely, and having Jayne to advise, support and be honest has been invaluable.
Jayne is great to work with. she’s also swift, knows her stuff and turns things around quickly. Anyone accessing Jaynes’s expertise won’t be disappointed. i couldn't recommend her highly enough.
Jayne is always open to ideas and is fantastic at helping to shape these into something tangible. More recently, helping us shift from a consumer offering into a business offering by not only shaping the strategy but helping us better understand the competitor’s offerings and how we can position ourselves for success; she’s been instrumental in helping us decide on the parent brand, Babble Health. Jayne is currently helping us with the launch and migration plans and delivering the marketing plans and several assets to enable us to activate them.
She is always open and honest, and her advice has set us up for success. Moreover, Jayne has become a good friend and confidant, so crucial as an owner of my own business, it can be lonely, and having Jayne to advise, support and be honest has been invaluable.
Jayne is great to work with. she’s also swift, knows her stuff and turns things around quickly. Anyone accessing Jaynes’s expertise won’t be disappointed. i couldn't recommend her highly enough.
09/01/2023
I bought the company, Bonne Santé Alps, in 2016. At that time delivering physiotherapy, massage and Pilates services across Val d’Isère in the French Alps.
My first task was to totally redesign the very static website, create channels to market through the social medias and produce the hard copy marketing materials still needed at that time in a resort based business. Long term objective being to move more into a Wellness Service delivering, alongside the above, beauty and yoga to clients across the resort.
Jayne’s support and rapid understanding of my business needs proved invaluable. Her guidance around developing a more modern brand, with associated imagery, really helped deliver a comprehensive , customer focussed marketing pack, and I have continued to use her as a sounding board as I’ve grown the business, 30% year-on-year, and moved into delivering the services across Tignes as well.
I would highly recommend Jayne as someone totally reliable, informed and dedicated to delivering the very best results for a specific business and marketing need.
My first task was to totally redesign the very static website, create channels to market through the social medias and produce the hard copy marketing materials still needed at that time in a resort based business. Long term objective being to move more into a Wellness Service delivering, alongside the above, beauty and yoga to clients across the resort.
Jayne’s support and rapid understanding of my business needs proved invaluable. Her guidance around developing a more modern brand, with associated imagery, really helped deliver a comprehensive , customer focussed marketing pack, and I have continued to use her as a sounding board as I’ve grown the business, 30% year-on-year, and moved into delivering the services across Tignes as well.
I would highly recommend Jayne as someone totally reliable, informed and dedicated to delivering the very best results for a specific business and marketing need.
Education
- MSc, Global Marketing StrategyStaffordshire University1995MSc, Global Marketing Strategy
- Post Graduate Diploma, International Marketing Management Post GradStaffordshire University1995Post Graduate Diploma, International Marketing Management Post Grad
- Post Graduate Certificate, Business AdministrationStaffordshire University1995Post Graduate Certificate, Business Administration
- DipM, Post Graduate Diploma in Marketing ManagementCIM | The Chartered Institute of Marketing1995DipM, Post Graduate Diploma in Marketing Management
- HND, Travel and Tourism Business ManagementOaklands College1993HND, Travel and Tourism Business Management
Certifications
- Prince 2Telefonica2015
- CIM Diploma in Marketing ManagementChartered Institute of Marketing1995
- Lean Six Sigma Green BeltCatalyst2016