Skill set
Jenni in a few words
TLDR: I'm a Brand Strategist helping small businesses gain the clarity they need to make the best business decisions for long-term success.
I spent 10 wonderful years in the fast-paced world of start-ups, building and developing some awesome brands, working my way from marketing intern to Head of Brand in the senior leadership team.
I swiftly discovered that brand strategy has a reputation for being complicated with countless frameworks, multi-step processes, and conflicting jargon that I felt weren't the best solution for fast-paced, small brands, who need clarity quickly and affordably.
Since then I’ve honed my skills, delivering a process that I wish I‘d known back when my brand journey began. I now use my passion in purpose to help make brand strategy accessible, re-energise brands and provide clear direction that ensures long-term commercial success. It’s the dream!
I can offer the following services:
- Brand Audit
- Brand Strategy (launch or evolution)
- Fractional Head of Brand
- Content Strategy
- Start up Marketing consultation
Experience
- Jenni Rowe-MacleodFractional Head of Brand & Brand StrategistApril 2023 - Today (1 year and 6 months)London, UK
- Marie BlancheCo-FounderDecember 2022 - Today (1 year and 10 months)
- LoveCraftsHead of Brand, Content & Private Label DesignMarch 2020 - March 2023 (3 years)London, UK
Recommendations
Education
- Chinese (Modern) BA (Hons) 2:1, Mandarin LanguageUniversity of Leeds2012Chinese (Modern) BA (Hons) 2:1, Mandarin Language