Skill set (13)
Jermaine in a few words
Hey there! I'm a digital marketing expert who loves combining creative and digital skills to deliver innovative campaigns. With over 7 years of experience in digital marketing, I've honed my skills and built a strong portfolio of successful projects.
Throughout my career, I've had the privilege of working with a diverse range of clients, helping them achieve their goals and exceed their expectations. From small startups to established companies, I've collaborated on projects that span launching websites, mass data migrations and marketing campaigns.
What sets me apart is my ability to blend creativity with strategic and analytical thinking. I have a keen eye for detail and a knack for understanding clients' unique needs, allowing me to create tailored solutions that truly make an impact. I take pride in delivering high-quality work that not only meets deadlines but also surpasses client objectives.
My expertise extends to brand strategy, digital marketing content, managing websites, SEO, PPC and social media management. I'm well-versed in the latest industry trends and tools especially with the surge of AI coming into the picture, I am now able to bring results even more efficiently. Additionally, my strong communication skills enables me to present reports to major stakeholders.
Some of my notable achievements include project managing a mass data migration to Salesforce within 7 months, creating content templates and schedules for a marketing team to use and follow, delivering a new website which increased website traffic by over 200% and generating leads through a digital transformation that I lead over the pandemic. These experiences have not only sharpened my skills but also instilled in me a commitment to excellence and continuous improvement.
So, whether you're looking for a standout website design, compelling content, or an effective digital marketing strategy, I'm here to help you bring your ideas to life. Let's work together to create something remarkable!
Experience
- Hyde New HomesDigital Campaigns Project ManagerDecember 2019 - March 2023 (3 years and 3 months)London, UK• Delivered a mass data migration to Salesforce within 7 months• Delivered a new mobile first website for the business• Created a new customer journey to convert leads during the pandemic• Project managed and delivered on all digital marketing projects to promote the business and improve the customer sales journey• Took full ownership of all performance marketing channels, ranging across PPC, SEO, websites, and display/video, and supported the drive to increase audience engagement, including quantity and quality of engagement and revenue• Project managed, delivered, and maintained a new website for the business• Planned, designed, and executed paid and organic social media campaigns on Facebook, Google AdWords, and other platforms• Designed and wrote code for EDMs/emailers• Built reporting dashboards for all digital marketing channels• Created and tracked KPIs for our digital marketing and devised and implemented strategies to improve them• Presented weekly digital marketing and web updates report and built quarterly performance report• Delivered a new brand campaign for the business that increased website users by over 150%• Project managed new host migration for business website
- Notting Hill GenesisDigital Marketing Campaigns ManagerApril 2019 - December 2019 (8 months)London, UK• Responsible for the customer facing digital marketing for NHG Sales including social media, display and PPC advertising and advertorials.• Line managed a small team and implemented an increased data-driven and creative approach• Lead on the all customer facing digital marketing for Notting Hill Genesis' sales and marketing team.• Develop and execute a digital marketing strategy that uses all our digital channels to push customers along the sales funnel.• Create and deliver a social media strategy to increase brand awareness and boost quality visits to our website.• Managed the relationship with agencies responsible for PPC/Adwords and Paid Ads.• Setup and tracked KPIs for all digital marketing campaigns whilst also devising and implementing strategies to improve them.• Identify marketing growth strategies and test and optimise their performance.• Advised the Marketing team on best practices and provided support for in house digital content creation.• Delivered a new agile workflow for the digital and marketing team when collaborating on marketing projects
- Notting Hill GenesisDigital Marketing AdviserApril 2018 - April 2019 (1 year)London, UK• Conducted competitor analysis and supported the drive to increase audience engagement to ensure that the NHG brand is constantly innovating and improving its online presence and maximising return on investment• Provided advice and recommendations to the marketing team on the best use of online platform and fostered a data-driven marketing environment championing digital transformation and innovation• Managed Notting Hill Genesis Sales' social media channels• Developed and implemented a social media strategy to grow social reach and influence• Managed a £25,000 budget for paid social media promotion• Responsible for day-to-day management of NHG's content marketing strategy and its implementation• Drafted and implemented new content marketing strategy to increase social engagement, and developed and defined measurable content marketing KPIs• Scrutinised lead costs of property portals to monitor and optimise to increase reach and value for money. Worked with marketing team and portal agents to optimise listings for higher quality leads• Created and edited e-flyers using HTML and CSS• Designed new digital campaigns from marketing briefs and provided expert advice to optimise code and design layout to increase customer acquisition and retention• Managed relationships with external agencies that provide digital services to the team including our Adwords / PPC agency. Scrutinised lead costs to increase value for money and advised Marketing Manager on lead quality and account management• Used Google Analytics to monitor, analyse and report on website traffic trends and metrics
Recommendations
Education
- BA (Hons), Film & Television EntertainmentUniversity of Hertfordshire2013BA (Hons), Film & Television Entertainment