Skill set
Industry fields of expertise
Juan Pablo in a few words
Product leader with 15+ years of experience driving strategy, growth, and execution across startups and global companies. I bring a multidisciplinary edge —from design to code to business— and help teams build tech that matters by understanding people, clarifying complexity, and making smart, data-informed bets. From bootstrapped ventures to scaled platforms, I’ve led product transformations, reopened markets, and shipped outcomes beyond roadmaps. I move comfortably across product strategy, user research, go-to-market, growth, and team leadership, always focused on impact, clarity, and momentum. Based in Spain, dad of one, curious by nature, happiest building meaningful things with people who love to learn and go further together.
Experience
- Independent ConsultantFractional Product Leader | Product, Strategy & Go-to-MarketTECHSeptember 2024 - Today (8 months)I join product and leadership teams during key transitions, helping them move from noise to clarity and from roadmap to real outcomes. I bring direction and execution, combining empathy, structure, and sharp judgment to support product launches, go-to-market execution, and organizational alignment.
- Led product strategy and GTM for multiple early-stage and scaling teams, from zero to growth.
- Aligned cross-functional teams (PMs, eng, ops, design, marketing) around shared metrics, priorities, and execution.
- Mentored product leads and founders to boost clarity, focus, and team rhythm in async, fast-paced environment.
- Supported product discovery, user research, and business model validation across B2B and B2C contexts.
- StubHubSenior Manager of Product ManagementE-COMMERCEAugust 2023 - July 2024 (11 months)Reported directly to the CEO during the final phase of my time at StubHub, leading product initiatives for supply, inventory, and buyer experience during a key growth phase. Took ownership of two of the company’s five top-level OKRs, coordinating cross-functional execution across the US, UK, Canada, and Europe while shaping the company’s global supply strategy.
- Shaped the 2024 roadmap and OKRs alongside the CEO and leadership team.
- Defined and executed the supply strategy that increased inventory depth by 130%.
- Managed multiple cross-functional squads, improving seller and buyer experience, payouts, and post-purchase flows.
- Implemented a company-wide comms and metrics framework to improve async alignment and decision-making.
- Led no-code and AI experiments that boosted GMV and retention while keeping engineering focused.
- Supported team growth, led discovery, and helped shift the org toward a more data-informed, test-driven culture.
- StubHubSenior Product ManagerE-COMMERCEAugust 2022 - August 2023 (1 year)Joined during a pivotal moment to support the international relaunch, focusing on unlocking supply, improving buyer and seller experience, and aligning execution across teams in different time zones.
- Owned and led API-based inventory integrations, unlocking a 10–15% increase in total global GMV by expanding supply and improving pricing leverage.
- Partnered with business, data, and engineering teams to optimize fees, improve pricing, and test checkout flows.
- Improved seller, buyer, and post-purchase experience using research and support data, reducing contact rates by 2–4% and up to 10% in key cases, easing pressure on CX teams and creating a smoother customer journey.
- Collaborated across time zones to align execution on key initiatives and deliver at speed.
Recommendations
Education
- Licenciatura en Diseño y NegocioITESO Universidad Jesuita de Guadalajara2010Diseño e innovación, uso de la creatividad para mejorar la calidad de vida.
- Ingenieria en Diseño Industrial , visión integradora de la tecnología en productos memorablesUniversitat Politècnica de València (UPV)2009Ingenieria en Diseño Industrial , visión integradora de la tecnología en productos memorables