Skill set
Judita in a few words
If you're looking for someone who combines strategic clarity with executional excellence, let’s talk.
I am a strategic yet hands-on marketing and brand leader with 15 years of experience turning complex challenges into clear, actionable growth strategies. I help businesses bring products to market, sharpen their value propositions, and build brands that stand out and scale.
I’ve led global go-to-market strategies, developed compelling product messaging, positioning frameworks, and personas, and built high-impact sales enablement programs (from sales decks to training toolkits). I’m equally comfortable crafting effective sales narratives as I am rolling up my sleeves to create pitch decks, launch playbooks, and brand guidelines.
Certified in project management (PMP), I bring structure to ambiguity — whether it’s developing brand architecture, designing product launch plans, or creating tools that empower commercial teams to succeed. My work spans across adtech, programmatic, DOOH, SaaS, mobile, and digital media, and I’ve helped scale new products to $100M+ revenues globally.
Experience
- HubexoVP Product Marketing & Brand Strategy (Contract)September 2024 - Today (8 months)London, UKLed global brand and go-to-market strategy for Hubexo's construction software solutions, transitioning from fragmented regional brands to a centralized global product portfolio, streamlining offerings for scalability and market clarity.
- Brand Development & Portfolio Strategy: Created new global product brands, unifying legacy platforms under a scalable brand architecture and naming framework for next-gen products and acquisitions.
- Go-to-Market Strategy: Built a global GTM framework, integrating market segmentation, persona development, regional execution, and sales alignment to drive expansion.
- Positioning & Messaging: Defined Hubexo's core narrative, product positioning, and messaging framework, ensuring clear differentiation and commercial impact across global markets.
- Executive Strategy & Leadership: Partnering with Hubexo's CEO and leadership team to shape the long term vision, market strategy, and portfolio optimization.
- GroupM NexusGlobal Head of DOOH SolutionsMay 2023 - July 2024 (1 year and 2 months)London, UKLed the strategic development and revenue growth of GroupM's DOOH offering, scaling it to $100M+ in annual revenue and expanding its global footprint to 20+ markets.
- P&L Ownership & Revenue Strategy: Managed pDOOH P&L, driving pipeline development, pricing models, and market execution strategies, exceeding revenue targets by 23%.
- Go-to-Market & Commercial Expansion: Developed global GTM strategy, ensuring market alignment, agency adoption, and sales enablement, resulting in a 55% increase in market penetration.
- Client Growth & Deal Execution: Built long-term global client growth frameworks, integrating DOOH into multi-year media planning; partnered with client teams on high-value acting as the DOOH expert to secure budgets, drive pDOOH adoption, and integrate solutions into omni-channel strategies.
- Strategic Partnerships & Supply Optimization: Led partnerships with media owners, DSPs, SSPs, and tech vendors, enhancing inventory accessibility, trading efficiencies, and omni-channel integration.
- Product & Technology Leadership: Defined product roadmaps and feature prioritization, aligning DOOH tech development and audience planning solutions with GroupM's broader ad tech stack.
- Global Expansion & Market Rollout: Spearheaded DOOH's entry into 12 new markets, overseeing market launch strategies, localization, and governance.
- Executive & Thought Leadership: Engaged C-level stakeholders and agency leaders, delivering industry education, commercial best practices, and strategic guidance to accelerate DOOH adoption.
- XaxisSenior Director, Global Product MarketingSeptember 2019 - May 2023 (3 years and 8 months)London, UKLed global GTM strategy and product marketing execution for Xaxis' cross-channel programmatic solutions (Video, DOOH, Gaming, Influencer Marketing, AI, Audio, and E-commerce).
- Team Leadership & Function Development: Built and led a high-performing global product marketing team, establishing frameworks for value proposition creation, solution positioning, and sales enablement to drive consistent execution.
- Scaling DOOH Business: Launched Sightline (DOOH solution), executing a global GTM strategy that scaled to $70M across 14 markets within two years.
- Solution Development & Roadmap Alignment: Partnered with Product Management to develop and commercialize new solutions, ensuring strong market alignment.
- Sales & Market Adoption Enablement: Created repeatable processes that empowered the team to deliver high-impact sales collateral, research insights, and case studies, ensuring adoption across markets.
- Operational Frameworks & Strategic Impact: Developed systems for revenue tracking, product roadmaps, and GTM execution, ensuring cross-functional alignment and data-driven growth.
Recommendations
Education
- BA (Hons), Transport Management & Business Logistics (1st Class)University of Greenwich2011BA (Hons), Transport Management & Business Logistics (1st Class)
- Transport Management & Economics (1st Class)VILNIUS GEDIMINAS TECHNICAL UNIVERSITY2008Transport Management & Economics (1st Class)
- PMP Certification2017PMP Certification