Skill set
Industry fields of expertise
Julia in a few words
- 8 years of experience in Data & Analytics with 4+ years of experience in building, leading and scaling Analytics teams in Product / Business organizations
- Defined and implemented Analytics Strategy, roadmap and analytics frameworks supporting end-to-end data-driven decision cycle for Leadership, Strategy, Product and Commercial teams
- Built high-performing and value-driven Analytics teams, maximizing impactful output, minimizing ad hoc requests, and creating space for proactive work
- Created collaborative frameworks with other functions (Data Science / ML, User Research, BizOps, Strategy etc) aligning on the goals, strategy and identifying collaboration opportunities
- Elevated Analytics function across the company by setting up and sharing best practices, coaching/ mentoring ICs and TLs, implementing hiring processes and standards
- Enabled data-driven culture by democratizing data, creating awareness and educating teams, delivering trainings and conference talks on Analytics value and instrumentation
Experience
- QuantilyticsAnalytics consultant @ GlovoSeptember 2022 - March 2023 (6 months)
- Analytics Vision: Defined an analytics vision and strategy, focusing on three pillars: People, Capabilities, and Impact
- Experimentation Program: Built the Experimentation program, providing a clear structure, streamlined communication, and program vision and roadmap. Formed working groups to tackle key tech challenges (anticipating time savings of 90%forAnalytics teams). Formed Ambassadors (Data & Product) initiative to streamline the awareness and adoption of Experimentation platform and building Experimentation culture.
- Planned Initiatives: Developed strategies for enhancing role clarity and defining analytics ways of working, setting a foundation for future improvements. Envisioned a comprehensive program around analytics visualization tools (Looker & Amplitude) to optimize their usage (performance or budget-wise) and impact across the organization.
- QuantilyticsAnalytics Lead @ KidsloopJanuary 2022 - June 2022 (5 months)
- Holistic Product Analytics: Established KPIs and health metrics for the Product organization, enabling objective outcome measurement and identifying strategic opportunities. Orchestrated the development of a comprehensive Product Instrumentation solution, empowering teams with user analytics and event taxonomy.
- Data platform: Working together with Data teams (Data Architect, Engineering) on Data platform foundations - defining Edu Data Model and processes like Data Profiling, Sourcing, Quality Cross-Functional
- Optimization: Aligned Data, Product, and Engineering teams by identifying and addressing communication and process gaps, fostering streamlined collaboration and clarity on priorities.
- Product development: Defined the use case and designed the framework for Analytics as a Product Feature (Learning Analytics for Education platform), one of the key features in the Kidsloop Product Strategy
- Booking.comAnalytics ManagerJanuary 2020 - December 2021 (1 year and 11 months)• Built a scalable analytics team to work across Segments departments, supporting Leadership teams (Sr Dir, Product / Comm Dirs, BizOps, Strategy) and Product areas (6-8 product tribes)• Created and piloted a new analytics framework, creating big picture view and bridging the gap between Strategic and Execution teams. The framework:1) minimized the amount of ad hoc requests by 80%,2) allowed to spot strategic opportunities during pandemic like identifying new markets and segments to prioritize (the US interstate travel, top-5 states; monthly stays),3) allowed to create space for more proactive work for team members resulting in high-impact projects like new commissionmodel definition,4) showed great impact and is now being utilized by other departments• Enabled insights-led culture by creating a process and the framework of measuring org strategy execution and success, monitoring goals / performance, communicating and sharing with the department, creating alignment, transparency and visibility• Together with Data Science team setup incremental impact measurement - setting up monitoring tool for holdouts / blackout experiments
Recommendations
Education
- Product Strategy2025Product Strategy
- Master of Science in Computer ScienceMoscow State University2009MS in Computer Science and Applied Math