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Julien Le Tourneur D'Ison Product Marketing strategy, Customer Centric, GTMJL

Julien Le Tourneur D'Ison

Product Marketing strategy, Customer Centric, GTM
  • Suggested rate
    €650 / day
  • Experience15+ years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Julien's quote.
Location and workplace preferences
Location
Amsterdam, Netherlands
Can work on-site at your office in
  • and around Amsterdam (up to 50km)
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Languages
Check out languages spoken by Julien
Categories
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Skill set
Julien in a few words
Strategic Marketing Leader with 15+ years of experience driving market expansion, product positioning, and demand generation across FMCG, technology, and platform businesses. Expertise in omnichannel growth strategies, product innovation, and customer-centric transformation at global and regional levels. Adept at building high-performing teams, executing GTM strategies, and forging strategic partnerships to enhance brand equity, revenue growth, and ecosystem development.
Experience
  • TP Vision B.V
    Product Marketing Director, Philips Audio, Europe
    TECH
    October 2018 - November 2024 (6 years and 2 months)
    Amsterdam, Netherlands
    Led EU go-to-market strategies for product launches across 28 markets, managing a portfolio of 100+ SKUs in the audio industry. Spearheaded customer-driven transformation, leveraging data analytics and digital strategies to enhance market presence. Led a team of direct and indirect reports.


    ✅ Product marketing & Market Growth: Repositioned Philips Audio as a major EU player, exceeding revenue targets in 5 years.
    ✅ Strategic Partnerships & Co-Branding: Built alliances with Devialet, Red Bull, Georg Jensen, Kokoon and others, driving co-branded product development and market expansion.
    ✅ Consumer insights and Product Innovation: Led customer-centric product evolution by conducting consumer research to identify needs, shape product needs, storytelling, and branding.
    ✅ Omnichannel GTM: Led activation team insuring execution excellence and developed 360° performance marketing campaigns, amplifying brand visibility & conversion rates.
    ✅ Cross functional leadership: led high performing global teams across marketing, product, sales, and EU wide training platform.
    marketing strategy Go to Market execution Product marketing & positioning Brand strategy & consumer insights Sales, Trade, Retail, category marketing Demand generation & digital growth Partnership strategy, co-branding, OEM Performance marketing, & Analytics Team leadership, performance management
  • HERE Technologies
    Global Marketing Manager, Maps Division
    INTERNET OF THINGS (IOT)
    September 2015 - August 2018 (2 years and 12 months)
    Berlin, Germany
    Global Marketing Manager, Maps Division
    Managed product positioning, demand generation, and content marketing to drive B2B sales and enterprise adoption.


    ✅ Automotive & Enterprise Growth: Led product launches for Cloud-powered automotive services, leveraging market intelligence for optimal GTM execution.
    ✅ B2B Lead Generation & Strategic Growth – Executed targeted lead generation marketing in a niche B2B environment, successfully acquiring new strategic customers.
    ✅ Content Strategy & Sales Enablement: Developed whitepapers, sales collateral, and digital assets, aligning marketing with revenue objectives.
    B2B marketing Account based marketing Product positioning Demand generation Content marketing Cloud based services Sales enablement People management
  • HERE Technologies
    Head of B2B Marketing APAC, Automotive Division
    INTERNET OF THINGS (IOT)
    October 2013 - August 2015 (1 year and 11 months)
    Singapore
    Led regional marketing for HERE’s automotive and mobility solutions, aligning strategies with investor relations and enterprise sales.


    ✅ Thought Leadership & Industry Impact: Drove marketing efforts to position HERE as a pioneer in driverless car technology, attracting key industry stakeholders.
    ✅ Investor Relations: Contributed to the successful divestiture of HERE from Nokia, supporting communications and branding efforts.
    ✅ Led a team of 4 direct reports.
    Thought leadership Team management Investors relationship management Cloud based marketing Event management
Recommendations
Education
  • Master of Business
    Sciences Po
    Master of Business Administration (MBA),
  • Bachelor of Science
    Georgetown University
    Bachelor of Science in International Business & Finance
  • French Baccalauréat
    Lycée Français Charles de Gaulle
    French Baccalauréat