Skill set (12)
Industry fields of expertise
Karen in a few words
Based in Olney, Milton Keynes, I head "Everything Sorted" - a small marketing consultancy that's been thriving for 7 years. Before this venture, I honed my expertise at various digital and design agencies. Not to mention, I've formed lasting relationships with some of the industry's best, many of whom I collaborate with to this day.
My professional journey began at The Open University in the Psychology Department. While there, I achieved a Distinction for the National Diploma in Business, Finance & Marketing. I then took my skills to The Institute of Chartered Accountants as a Marketing Officer and later, contributed almost 12 significant years at Shoosmiths as their Marketing Manager and In-house designer.
At Everything Sorted, I offer a wide range of services for my diverse client base: including website management, design work for websites and banners to adverts and brochures, social media marketing, SEO, email marketing, and copywriting. I also have a trusted Google Partner who is in the top 3% of Google Partners to handle Google Ad campaigns. He gets fabulous results for my clients.
Experience
- Everything Sorted Group LimitedManaging DirectorPRESS & MEDIAOctober 2016 - Today (8 years and 3 months)Olney, England, United KingdomAfter successfully securing various contracts and freelancing roles for several companies and agencies, a decision was made to start my own freelance company and in September 2016, Sorted Freelance Ltd (now Everything Sorted Group Ltd) was born. I now continue to work closely with SMEs on an exciting mix of projects including:• Website management, to include all content updates.• Proficient in many website content management systems (CMS), including WordPress, Squarespace, Wix, Concrete 5, ExpressionEngine, Magento.• Creation of eshot content, design, using MailChimp, Constant Contact or MailerLite, testing, broadcasting and reporting.• Implementing digital marketing strategies/plans.• Project managing the production of WordPress websites and fully maintaining them, including all content and assets, design of banners, features and SEO best practices.• Event organisation and management, including travel and accommodation.• Copywriting sales proposal documentation, brochures, adverts, flyers, social media posts and websites.• Exhibition stand organisation, including supplier briefing and liaison throughout.• Design of printed material, supplying final digital artwork and print buying.
- CertaslimMarketing Communications ManagerRETAIL (SMALL BUSINESS)March 2016 - September 2016 (7 months)Milton Keynes, England, United KingdomHelp raise sales and awareness of the Certaslim diet program through use of social media and email marketing, driving traffic to the transactional website. Responsibilities include:Design and broadcasting of regular weekly eDMs using Photoshop, Dotmailer and MailChimpSupporting the consultants with their monthly marketing initiatives. Mainly designing adverts, leaflets and eDMs for their own customer base and sending them out on their behalf.Content population of the bi-monthly Consultant News and monthly Client Newsletter.Management of the transactional website (Magento). Updating the content where necessary.Design and production of the Consultant Information Centre (an online website available only to consultants via the back office for logo downloads, recipes, case studies, brochures and other vital information) to help with their own marketing initiatives.
- General MotorsTrade Channel Support Manager - After SalesAUTOMOBILEDecember 2015 - October 2023 (7 years and 10 months)Luton, England, United KingdomTrade Channel Support Manager for Vauxhall UK and Opel Ireland, managing the Trade Club program. Responsibilities included:The execution of brand level B2B marketing and sales campaigns.Worked closely with the dealer network and regional managers to realise national and individual marketing requirements.Distribution of sales reporting.Working alongside the incumbent agency to brief the creative team.
Recommendations
Education
- CIM Certificate in MarketingNorthampton College1999