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Welcome to Kerry's freelance profile!

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Kerry Lancaster

Research & Insights Sr Director, 12+yrs experience
  • Suggested rate
    On-demand
  • Experience8-15 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Kerry's quote.
Location and workplace preferences
Location
Liverpool, United Kingdom
Can work onsite in your office in
  • and around Liverpool (up to 10km)
  • and around London (up to 10km)
Verifications

Freelancer code of conduct signed

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Verified email
Languages
Check out languages spoken by Kerry
Categories
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Skill set (4)
Kerry in a few words
ABOUT ME:

✅ Senior leader with 12+ years of experience in consumer insights, research and strategy roles
✅ Proficient in quant & qual research techniques - from research design, through to execution, analysis and reporting
✅ Ex. The Wall Street Journal; The Times & Sunday Times, News UK
✅ Client and agency-side experience
✅ Lived and worked in US, EMEA and APAC; versed in working across time zones and in different cultural settings

Having most recently led the Customer Intelligence team for The Wall Street Journal, I am now pursuing a career in freelance and consulting work.

I am passionate about helping organisations make informed decisions based on data-driven insights, with the purpose of better serving customers, developing leading edge products, and achieving commercial and strategic goals.
Experience
  • KL Insights
    Insights & Research Consultant
    June 2023 - Today (1 year and 10 months)
  • The Wall Street Journal, Dow Jones
    Senior Director, Customer Intelligence WSJ
    PRESS & MEDIA
    August 2015 - June 2023 (7 years and 9 months)
    United Kingdom
    Other roles held:
    Acting VP, Customer Intelligence
    Customer Intelligence Director
    Customer Intelligence Manager
  • Kadence International
    Senior Insights Executive
    March 2015 - July 2015 (4 months)
    Singapore
    • Check out Kerry's experience
Recommendations
Education
  • BSc in Product Design
    University of Sussex
    2010