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Laura Coupland Brand DesignerLC

Laura Coupland

Brand Designer
  • Suggested rate
    €416 / day
  • Experience3-7 years
  • Response rate100%
  • Response time1 hour
The project will begin once you accept Laura's quote.
Location and workplace preferences
Location
London, United Kingdom
Remote only
Primarily works remotely
Verifications

Freelancer code of conduct signed

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Verified email
Languages
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Skill set
Industry fields of expertise
Food and Beverage
Fashion and Cosmetics
Paper and Packaging
Wholesale
Laura in a few words
Hello, I'm Laura, a creative freelance brand designer with seven years of experience working with reputable brands in the food, alcohol and fashion industry. I specialise in crafting compelling visual narratives that bring brands to life. Whether through bold branding, thoughtful typography, or dynamic layouts, I help businesses create authentic connections with their audiences. Let’s bring your vision to life with design that speaks!
Experience
  • Laura Coupland
    FREELANCE GRAPHIC DESIGNER
    November 2024 - Today (6 months)
    • Collaborate with clients across various industries to deliver creative design solutions, including branding, packaging, and marketing materials.
    • Manage projects independently from concept to execution, ensuring client satisfaction and timely delivery. Develop visually compelling content for print, digital, and social media platforms.
    • Maintain strong client relationships, offering creative direction and strategic design expertise.
  • allplants
    CREATIVE DESIGN LEAD
    April 2024 - November 2024 (7 months)
    • Develop and execute original, impactful creative concepts, transforming ideas from initial scamps to final delivery, with a focus on bold, innovative campaigns for allplants to engage the "Plant Curious" audience.
    • Lead design and execution of diverse creative briefs, delivering high-quality outcomes for both large-scale and smaller projects.
    • Craft and implement social-first campaign strategies, leveraging platform-specific nuances to create commercially driven, engaging content tailored to each channel.
    • Oversee end-to-end production and creative direction for all photo and video shoots, ensuring cohesive storytelling and brand alignment.
    • Present creative concepts and strategies to stakeholders, articulating clear commercial value and strategic rationale.
    • Maintain and refine brand guidelines, ensuring consistent application across all customer touchpoints to enhance brand identity and recognition.
  • Zizzi
    SENIOR DESIGNER
    July 2022 - April 2024 (1 year and 9 months)
    • Led marketing campaigns with a focus on brand storytelling and cohesive execution across all touchpoints.
    • Managed and mentored a direct report, fostering professional growth.
    • Conceptualised and executed high-level campaigns, including animated content for social media and newsletters.
    • Designed and updated packaging for restaurants and supermarkets, ensuring commercial and brand alignment.
    • Collaborated cross-functionally to deliver competitive assets under tight deadlines.
    • Acted as brand guardian, maintaining consistency and quality across marketing collateral.
Recommendations
Education
  • Master of Arts in Fashion Journalism
    Merit University of the Arts
    2018
    MASTERS DEGREE FASHION JOURNALISM
  • 1st Class Bachelor of Arts in Textiles & Surface Design
    Cleveland College of Art and Design
    2017
    FIRST CLASS BA (HONS) IN TEXTILES & SURFACE DESIGN