Lily Mcilwain, Content Writer & Product Marketing Specialist

Top skills

Additional skills (23)

I'm a talented content and product marketer with strong experience of B2B software marketing. My most recent in-house role was Lead Product Marketing Manager at a fast-growing travel tech startup from 2017-2021.

I went freelance in 2022 after moving out of London and completing a MA in English Lit at the University of Sheffield. I'm now based in Sheffield full-time, and work across a wide variety of copywriting and product marketing projects for clients across the UK and further afield.

I take on SEO projects, brand marketing, product research and UX copywriting, email marketing, longform content writing, and more.

I excel at working closely with stakeholders to craft editorial strategies that deliver on business objectives while building up a respected, authoritative voice in market. I have a proven track record of turning projects around to tight deadlines without compromising on the quality or presentation of my content.

One of my core strengths is that I'm extremely analytically-minded at the same time as being a creative and engaging communicator. In my in-house role I drove the marketing team's reporting and analysis practices, as well as diving into product usage data to discover compelling case studies to use in our marketing.

I work remotely for the majority of my clients but am happy to consider on-site contract work. Regardless of work location, I keep clients thoroughly updated throughout my work on a project, and will build your preferred methods of communication into my workflow. I use Slack, Notion, and Google Docs on a day-to-day basis, but am more than happy working with Asana, Trello or other productivity platforms.

Triptease
Lead Product Marketing Manager
TECH
March 2017 - April 2021 (4 years and 1 month)
London, United Kingdom
Triptease is a venture-backed tech company specialising in marketing software for the hospitality industry.

I started out with the business as a Content Editor, but over the four years I worked there progressed to the position of Head of Content followed by Lead Product Marketing Manager. The 100+ articles, webinars and reports I published for Triptease can be found at triptease.com/blog/author/lily-mcilwain.

Throughout my time at Triptease, I was responsible for:
- content strategy and production
- product roadmap planning
- event preparation and public speaking
- market research
- sales enablement materials
- client education
- go-to-market strategy.
Content marketing Marketing Blog Email marketing Positioning strategy SEO Writing SEO Product marketing Event marketing Web writing Social media Salesforce Brand content Product planning Sales enablement

Check out Lily's recommendations

Gemma Green recommend Lily

Gemma Green

Mastercard

01/02/2023

Simply, Lily is *the* person anyone would want on their Marketing team.

I worked very closely with Lily for over four years in the Marketing team at a high growth, demanding travel tech start-up. During that time, Lily led the charge on everything from content and product marketing strategy, data analysis, market research, global event programmes and a range of challenging GTMs.

Lily has that killer (read: enviable!) combination of being an excellent copywriter and creative thinker coupled with an analytical, data-driven mindset. She can adeptly dive from digging into complex data to distill her findings into compelling narratives for all audiences and campaigns.

Lily's delivery is consistently at a high-level, she's always looking to identify opportunities to maximise the impact of her work and she's a skilled communicator. I couldn't recommend her highly enough.

Check out Lily's education

MA English Literature
University of Sheffield
2022
In September 2021, I started a full-time Master’s degree in English Literature at the University of Sheffield. My dissertation research focused on three contemporary writers: Ali Smith, Patricia Lockwood, and Olivia Laing. I graduated with Distinction.
BA English Language & Literature
University of Oxford
2016
I graduated with a First from Oxford, having achieved distinction in six of seven of my Finals papers. My dissertation focused on contemporary Northern Irish poetry.