Skill set
Industry fields of expertise
Linda in a few words
Passionate about all things DIGITAL.
With 8 years of experience as a digital marketing specialist and 1 year of experience working as a self-employed consultant, I have developed a 360° vision of communication.
I can help you with..
Email Marketing
Newsletters, Automation Set Up, List Building & Segmentation, A/B Testing & Optimisation
Social Media Marketing
Content Creation, Management & Scheduling, Community Management, Social Media Marketing Strategy
Content Marketing
Content Audit & Strategy, Content Creation (Social Media, Email, Website Copywriting)
Website Management
Website Content Upload & Management, Content Refreshing, A/B Testing & Landing Page Optimisation
I have collaborated with companies of all sizes from small family-owned businesses to multinationals, and also across a variety of industries including fitness, tourism, education, retail and more.
Organized, rigorous, and always on the lookout for latest trends, I know how to listen to the client to formulate and execute creative proposals.
Let's work together!
Experience
- Les Mills InternationalEngagement Marketing LeadFebruary 2022 - February 2024 (2 years)Auckland, New ZealandResponsible for the Engagement Content Marketing Calendar for global markets (US, UK, AU, NZ, DE, and SE). Led the daily operations of a cross functional team by overseeing the end-to-end delivery of global campaigns. Through leveraging data and optimising customer funnels, building email automations, and managing targeted social ad campaigns to drive engagement and retention, our team exceeded monthly targets with an uplift in workout video plays month on month.
- J. A. Russell LimitedMarketing Communications CoordinatorNovember 2019 - February 2022 (2 years and 3 months)Auckland, New ZealandSupported the planning and execution of digital marketing initiatives for new product launches, seasonal promotions, events, and customer loyalty programs. Activitities included creative resource management and briefing for marketing deliverables, email and social media scheduling, ongoing monitoring and optimisation.
- Up EducationDigital Marketing SpecialistOctober 2018 - October 2019 (1 year)Auckland, New ZealandDeveloped automated digital campaigns and tracked the performance to identify optimisation opportunities with a focus on lead generation. Delivered an increase in enrolments by optimising the user experience of landing pages, email lead nurture, and onboarding campaigns.
Recommendations
Education
- Bachelor of International CommunicationHanze University of Applied Sciences2016Specialised in Marketing
- Student Exchange ProgramUniversidad San Ignacio de Loyola2016