- OrchaMarketing ConsultantNovember 2022 - Today (2 years and 4 months)Creating new, SEO and user-friendly web pages for the public-facing marketing website, using WordPress. Liaising with web development agency and digital marketing agency to achieve desired results. Drafting materials for customers to launch their platform, and for ongoing promotion. Creating processes and landing pages for customers to access and request promotional materials.
- OrchaMarketing Communications ManagerJune 2022 - Today (2 years and 9 months)Communications lead for a range of NHS, local authority and VSCE clients. Creating processes and drafting copy and materials for customer launches, including social media templates, and leading communications workshops with clients supporting the ongoing promotion of our services. Scheduling training webinars, and drafting and distributing training materials a monthly newsletter to all of our users. Conducting interviews and drafting written case studies and directing video case studies. Updating the back end of the US and UK websites via the WordPress admin function to be user and SEO friendly. Liaising with web development and marketing agencies, conducting user and target market research.
- OrchaMarketing Communications AssistantJuly 2021 - June 2022 (11 months)
Inger Larsen and 3 other people have recommended Lucia
We haven't had a dedicated marketing function in the company, so Lucia's flexible and knowledgeable approach has helped us get our name and specialism out there. She has built up our LinkedIn company page with interesting content, including blogs, sharing job postings, been on stand-by while we were at conferences and shared updates with photos and interesting comments on social media, including LinkedIn, Facebook and Twitter.
Lucia has also reshaped our website with SEO-friendly content.
She has guided us through the marketing process with proactive ideas. She is also approachable, responsive, dutiful, and good value for money.
For a smaller company like ours Lucia's services has resulted in increased traction and perfect for others looking to add a flexible and affordable marketing function.
Dedicated, hard-working, and enthusiastic, Lucia is a great team player, as well as working to an exceptional standard individually.
Lucia is highly skilled at copywriting, maintaining brand tone of voice, copy editing, and always pays meticulous attention to spelling and grammar.
She is also proficient at using a variety of digital marketing platforms and technologies, from HubSpot, to Mailchimp and WordPress.
Lucia has a consistent can-do attitude, and she is a quick learner. She is also a very friendly and considerate person to work with.
I thoroughly enjoyed working with Lucia and would highly recommend her copywriting and digital marketing skills.
While working together she successfully managed and completed a very complex website redesign process, working towards high expectations of a number of senior execs, managing multiple external agencies and internal specialists.
With the wide range of skills that Lucia already has, together with her positive attitude and drive, I would more than happily recommend Lucia to anyone looking for skilled digital marketing support.
In our time working together, Lucia led a variety of projects, from creative campaign planning to technical website project management. She also contributed creative ideas and high quality content across the business.
She was an asset to our team both internally and externally throughout my time at ORCHA!
- Master of Arts - MA, English Literature (British and Commonwealth)Liverpool2019Master of Arts - MA, English Literature (British and Commonwealth) Pass with Merit
- Bachelor of ArtsLeeds Beckett University2018Bachelor of Arts - BA, English Literature (British and Commonwealth) First Class Honours