July 2022 - Today (2 years and 9 months)
Head up the content and communications function covering content marketing, social media, email marketing, press relations, and SEO. Strategies are centred around driving self-serve custom as well as account managed leads.
- Content marketing strategy
- Social media strategy
- Email marketing strategy
- PR strategy
- Thought leadership content - quarterly reports, webinars, white papers
- Editorial strategy, production and editing
- Case study production
- SEO content strategy to drive organic traffic
- Management of various agencies
- Team management and mentorship