Skill set (14)
Industry fields of expertise
Mahana in a few words
Product Marketing Manager with over 7 years of experience in SaaS, AI, and digital
platforms. Proven success in leading go-to-market strategies, conducting in-depth
market research, and managing cross-functional teams to drive growth. Expertise in
competitive analysis, sales enablement, and product positioning within fast-growing
tech environments. Passionate about applying AI and emerging technologies to
optimize marketing outcomes. Fluent in English and French, with strong strategic
thinking and problem-solving abilities. Strong abilities in marketing analytics and reporting.
Experience
- AudixintelPMMCONSULTING & AUDITSDecember 2024 - Today (5 months)Paris, France
- Go-to-Market Strategy: Launch plans, cross-team coordination, project management, and timelines for SaaS and AI products.
- Product Positioning & Messaging: Development of value propositions, personas, and product messaging tailored to tech audiences
- Market Research & Competitive Analysis: In-depth market assessments, battle cards, sales training
- Sales Enablement: Creation of product demos, presentations, sales playbooks.
- Data-Driven Marketing: KPI dashboards, A/B testing, customer journey analysis, and optimisation for SaaS adoption.
- AI Integration & Emerging Tech: Experience leveraging AI for marketing automation, personalisation, and customer insights.
Recommendations
Education
- E-buisness & Digital MarketingLE CNAM2022