Skill set (19)
Maria in a few words
A digital marketing expert with over 10 years of experience. A skilled business strategy builder, negotiator, deal closer, and entrepreneur. A start-up person, who embraces challenge, passion to work, novelty, and innovation of the start-up ecosystem.
Expertise:
- paid ads - Google ads, Facebook ads, Linkedin ads, Twitter ads, etc;
- analytics: Google, conversion tracking, event setup, etc;
- social media marketing strategy and implementation;
- user acquisition; mobile app promotion; performance marketing;
- fintech, gaming, traveltech.
Experience
- TwitterClient Partner (Large Client Solutions)TECHApril 2022 - Today (2 years and 10 months)Dublin, Ireland● Working in the fintech vertical. Managing enterprise clients (crypto, stocks, NFT, etc).● Generated new opportunities and strategies to address the recession and bear market, which helped to expand clients' product offerings.● Defined and helped to develop the strategy for the launch of the client’s NFT marketplace on Twitter and beyond.● Working cross-functionally supporting clients' growth, and constantly researching new market opportunities in the ever-changing fintech ecosystem.● Presenting ideas and pitches to C-level executives and meeting them f2f.● Met and exceeded quarterly targets, selling both performance and brandingsolutions.
- AffilomaniaVP of MarketingTECHApril 2021 - January 2022 (9 months)● Recruited and led the marketing and bizdev team.● Generated new opportunities and expanded the company’s customer basethrough digital marketing and sales channels.● Defined and coordinated data-driven marketing analytics in Tableau incorporatingkey advertising and sales data content to enhance marketing campaign designand execution.● Drove the implementation of digital marketing campaigns. Decreased CPA by300%. Increased the ROAS by 200%.● Managed budget across channels.
- RaftikaHead of Growth / Co-FounderTECHMay 2013 - April 2021 (7 years and 11 months)Tel Aviv-Yafo, IsraelBuilt the business from scratch to $4M in revenue per year.● Managed mobile campaigns in a variety of verticals with $100K+ monthly budgets to reach performance goals and ROAS.● Oversaw the development and launch of Raftika’s social casino app, which reached about 100K downloads (80% US and 40% D1 retention).● Approached, interacted, negotiated, and built relationships with tier-1 publishers and advertisers across the globe.● Recruited and led the user acquisition team to deliver business results.● Developed digital marketing strategies; defined target audiences and KPIs● Hands-on advertising on Google Ads, Facebook, Pinterest, LinkedIn, ad networks.● Cooperated with agencies (Fetch, M&C Saatchi Performance, etc) and partneredwith attribution platforms: AppsFlyer, Adjust, Kochava, etc.
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Education
- Master's degree, Business Administration and Management, GeneralLauder Business School - Vienna International College2012Master's degree, Business Administration and Management, General
- Certificate, Democracy & Diversity Graduate Summer InstituteThe New School2008Certificate, Democracy & Diversity Graduate Summer Institute