A communications professional with 8+ years of in-depth experience working with established brands and start-ups across the technology, media, consumer and corporate/government sectors. I am highly focused on brand building, demand generation and digital comms with the aim to increase audience engagement, trust and sales. I have a broad and deep range of strategic communications skills and experience gained whilst managing end-to-end global and national marketing programs in B2C and B2B environments, from strategic planning to tactical delivery, with a ‘roll up the sleeves and get the job done’ pragmatic approach. I have adopted many transferable skills including stakeholder relations, employee engagement and change and transformation. I also have the ability to form campaign strategies aligned with core client objectives. I am skilled at drafting compelling content suited to various audiences and for different purposes.