- EIP limited (InsurTech)Digital Marketing ManagerTECHAugust 2021 - February 2023 (1 year and 7 months)Isle of ManDigital Marketing Manager for EIP - a global InsurTech software provider. As the digital marketing manager I was responsible for developing and implementing our marketing strategies, including our account-based-marketing approach (ABM) and advertising tactics.I was in charge of setting-up EIP's LinkedIn B2B advertising, Google Ads and I onboarded the company onto the HubSpot CRM platform
- Prodo Digital | Fuelius - Elite HubSpot Solution PartnerInbound Marketing Executive & Lead HubSpot Technical Digital StrategistDIGITAL & ITOctober 2019 - August 2021 (1 year and 10 months)Chester, UKDigital marketing campaign strategist for numerous clients and HubSpot technical specialist.- Client HubSpot onboarding:
- Marketing Hub
- Sales Hub
- Service Hub
- CMS (launching new client projects / update existing sites)
- CRM
- Platform auditing
- Planning and implementation of client digital marketing campaigns:- Landing page wireframes, design and project implementation
- Emails
- Automated workflows
- Smart content/smart lists
- Zapier integrations & automation
- Social organic posts / social ads (including lead gen automation)
- Marketing and sales alignment (prospect, lead, MQL, SQL, Opportunity, Customer)
- Platform data migrations- SEO: keyword research, pre & post-live website services, website audits & recommendations,- PPC campaigns- Social organic posts and paid ad designs (imagery assets & copy) - The Mustard Group (Kez Limited)Digital Marketing ExecutiveDIGITAL & ITAugust 2017 - August 2019 (2 years)Isle of ManDigital marketing responsibilities for:- Online sportsbook and casino- Online news and media company- Trading education platform- Trading platformTasks included CMS management, social media organic and paid management, content creation management, SEO, PPC, affiliate marketing.
- Bachelor of ScienceLancaster University2014Bachelor of Science - BS, Marketing
- HubSpot Marketing SoftwareHubSpot2023
- HubSpot Service Hub SoftwareHubSpot2023
- HubSpot Sales SoftwareHubSpot2023
- HubSpot Inbound MarketingHubSpot2023
- HubSpot Digital AdvertisingHubSpot2023
- HubSpot CMS for MarketersHubSpot2023