Skill set
Matt in a few words
Do you want to start scaling your marketing activity?
Are you reaching a ceiling and you need someone to bring your growth to the next level?
I'll build a data-driven marketing structure that will allow your business to scale and reach the moon 🌝
Here's how 👇
- I'll create a strategic roadmap and prioritise your marketing efforts for the next months
- I'll immediately cut useless spend by pausing inefficient campaigns
- I’ll improve your tracking setup to feed your Ad & Analytics platforms
- I’ll build a data-driven setup that will collect and store all your important business data
- I’ll create dashboards that deliver insights immediately usable for your team
- I’ll optimise your campaigns so that they finally generate more clients, more revenue and spend more efficiently. Your ROAS will skyrocket!
I have 12 years of experience in Performance Marketing & Web Analytics, building data-driven marketing structure that scaled.
🏆 Google Analytics & Google Ads certified.
Expertise in:
👉 Google Ads, Meta Ads, TikTok Ads, etc
👉 Google Tag Manager Web & Server-side Tracking
👉 Google Analytics 4, Piwik Pro and Matomo
👉 Conversion tracking for Google Ads, Meta Ads, TikTok Ads, Pinterest Ads, Outbrain, Taboola, etc.
👉 Looker Studio
Experience
- Track and GrowFounderDIGITAL & ITJanuary 2023 - Today (1 year and 11 months)Berlin, Germany=> https://www.track-and-grow.com/ You're a start-up and want to unlock your growth? Don't make the same mistake as many other startups! Make sure your Tracking & Web Analytics setup is in place before starting your performance marketing campaigns.🔎 Audit of your Analytics & Marketing Tracking infrastructure⚙ Setup of a data-driven Marketing infrastructure🚀Audit and recommendations for your Performance Marketing campaigns
- EIGENSONNEHead of Performance MarketingENERGY & UTILITIESMarch 2020 - December 2022 (2 years and 10 months)Berlin, Germany🚀 Demand Generation:Responsible for all strategical and operative paid marketing channels (paid search, paid social, native ads, affiliate): 300K+€ monthly budgetDevelopment and implementation of a SEO strategySet up email nurturing concept for upper-funnel lead acquisitionOptimise and test landing pages and registration wizard💡 Marketing Operations:Development of CRM's team and expertise within the value chainCreate and drive implementation of new business metrics (ML, MQL, SL and SQL)Synchronisation lead steering with all value chain departments📈 Marketing Intelligence:Conceptualise marketing dashboards and improve MarTech and data activation stack (offsite tracking events, custom conversion values with tROAS, scripts)Lead Marketing Intelligence initiativesOwner of Google Analytics and Google Tag ManagerSetup of Google Analytics 4🎯 Strategy:Creation of a marketing roadmapBuild up the marketing team from 1 to 16 members adding complementary marketing expertise (branding, partnerships, CRM, SEO)
- bonifyPerformance Marketing ManagerBANKING & INSURANCEFebruary 2018 - February 2020 (1 year and 12 months)Berlin, GermanyResponsible for all User Acquisition Marketing activities: 200K+€ monthly budgetCreating, executing, analysing and optimising all campaigns on the following plattforms: Google Ads, Microsoft Ads, Facebook Ads, Instagram Ads, Apple Search Ads, App Networks, Native Advertising, Affiliate Networks, Retargeting Networks.Building and optimising Landing PagesSetting up Google Tag Manager
3 recommendations
TK
EK
MH
Thilo Klingebiel and 2 other people have recommended Matt
05/10/2024
I highly recommend Matt for any Google Analytics-related tasks. He successfully handled the export and backup of our Google Universal Analytics data and seamlessly transferred and set up our new system in Google Analytics 4. Additionally, He provided consultation and built insightful dashboards tailored to our needs. His professionalism, expertise, and timely delivery exceeded our expectations. I will definitely work with them again for future projects.
11/09/2023
I can highly recommend Matthieu, he took over our Online Marketing, built up data collection, reports, dashboards, helped us to better understand our KPIs, reduce unnecessary expenses and drive several very successful projects. Great guy, great job.
08/09/2023
I had the pleasure of working with Matthieu for several years, during which time he set up and ran the Growth Marketing team. He has a very broad range of skills, an analytical, fact-based mindset, and a ton of experience across the whole array of marketing channels. His relaxed, calm, fun attitude make him a pleasure to work with. He was loved by his team and his peers.
Education
- Bachelor in Business AdministrationESSEC Business School2011
- Bachelor in International BusinessFachhochschule Dortmund2011
Certifications
- Google Analytics CertificationGoogle2022
- Google Ads Search CertificationGoogle2022
- HubSpot Revenue Operations CertificationHubSpot2022