Skill set
Industry fields of expertise
Michael in a few words
I am a passionate marketing professional with over 15 years' experience leading creative teams to grow engaged audiences. Maximising 7-figure budgets for household brands I have led teams to support national and international media placements. Beyond experience I am more than a gun for hire, working for organisations that I'm excited about is my key to success.
Experience
- Wellcome TrustDigital Content & Social Media ProducerOctober 2024 - Today (7 months)
- Creating and editing content that is designed to engage key audiences in research, global health, photography and scientific imaging.
- Championing plain English and make sure content is in Wellcome's tone of voice.
- Embeding Wellcome's anti-racist and anti-ableist principles and involve minoritised communities when developing digital content.
- Ensuring the content calendar is regularly updated and that excellent content is published across channels on time.
- Keeping the Wellcome Photography Prize and podcast webpages up to date as new content is released.
- Using evidence, data and research to inform content decisions, including keyword research to improve findability of content.
- Kick Back ConsultingCo-FounderJanuary 2024 - Today (1 year and 4 months)
- Converting engagement to revenue. Kick Back draws on the omni-channel strategies of multinationals and applies this to the needs of smaller companies to grow their market.
- Utilising contacts across the arts, charity, ecommerce, research and PR sectors Kick Back leverages experts to advise and support clients. Working with sole traders, partnerships, limited companies and SMEs, communication strategies are tailored to be relevant and realistic.
- Services include content creation, social media management, media placements, branding, website creation and corporate communications. Starting from scratch, Kick Back has invoiced over 35 projects with 8 regular clients in 2025.
- The Institute of Materials, Minerals & MiningHead of Communications and MarketingApril 2022 - December 2023 (1 year and 8 months)
- Increased membership of early career professionals by 16% in 2 years linked directly to marketing outreach.
- Set and delivered communications KPIs in line with the business plan. Results included +15% social growth, +5% email engagement and +8% landing page traffic.
- Managed a productive content and marketing team of 4 direct reports covering graphic design, website management, social media and writen articles.
- Established, owned and implemented a communications strategy spanning email, social, podcast, web and 2 physical member magazines to create a cohesive brand identity.
- Established the Institute as a trusted sustainability voice by maximising positive PR through consultations, submiting evidence to enquiries and publicly responding to new legislation.
- Promoted a diverse annual events calendar securing 4,700 delegates from 53 countries (+15% annual growth). Siting on organising commitees I reported on marketing activities and supported speaker and programme selection.
- Established and oversaw 12 regular online newsleters across membership. These included automated campaigns summarising new content to brand new revenue streams like jobs and upcoming events mailouts.
Recommendations
Education
- Photography BA - First class honours,University of Hertfordshire2011Photography BA - First class honours,